Aspect Software launches reseller programme

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Aspect Software yesterday launched its reseller-focused worldwide channel programme, targeting partners wanting to sell the company's customer engagement platform to cloud-first businesses.

Resellers can join the Aspect Via channel programme as a Tier 1 or Tier 2 partner depending on levels of service to end users. Both programmes offer enhanced solution support, training, and financial benefits to grow revenues efficiently.

The launch of the programme coincides with the appointment of David Herzog as SVP of worldwide partners. His role is to grow indirect sales of the company's software, while encouraging growth of its global partner network.

“Aspect Via has seen been incredibly well-received by both our customers and the industry, so we are excited to officially offer the solution to our channel partners who are critical to Aspect’s success," Herzog said.

"We’re confident the Aspect Via Reseller Program will not only provide our partners with the resources they need to be successful but take our entire channel programme to the next level. Our goal is to build a community of partners who not only enhance their product offerings by including Aspect Via, but also increase their customer satisfaction and ultimately their bottom line.”

Aspect Via is now available to resellers in Europe, North America, Australia, and Latin America, with expansion into new territories planned for later in 2018.

“Strategic partnerships with companies like Aspect Software are critical to the success of our business and to our customers’ businesses,” John Marino, CEO of Waterfield Technologies, said.

“This partnership has enabled us to offer our customers an award-winning customer engagement solution that not only benefits them but also their customers. As a leading enterprise software and professional services firm for mobile solutions, we feel adding Aspect Via to our portfolio will give us a competitive edge.”

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.