ZINFI updates PRM platform to meet hybrid workforces’ needs

New features connect widely dispersed, multilingual business teams

ZINFI has upgraded its partner relationship management (PRM) platform to better support post-pandemic hybrid work environments.

In addition to boosting remote collaboration, the updates will help customers provide a more responsive and personalized experience to partners.

"As the world gradually and painfully comes out of this horrible pandemic, work is going to be mostly hybrid – blended between work and home," said Sugata Sanyal, founder and CEO of ZINFI Technologies. 

Sanyal continued: "Business travel will likely be minimal to keep employees safe. Both employers and employees will need connectivity and collaboration tools that can keep organizational culture alive while shifting work to a live hybrid or on-demand mode.

"This requires a new way of approaching how organizations that market and sell in a channel environment collaborate with their partners. We are excited to roll out these advanced collaboration features, because we know they will make partner relationship management not only easier but also more productive."

ZINFI’s enhanced PRM platform now includes intuitive help wizards that inform customers of new features, inspire desired behavior, and deliver contextual assistance across all screens and devices for a seamless experience.

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PRM also gains advanced integration capabilities. According to ZINFI, administrators can define data synchronization algorithms and configure workflows to enable an end-to-end partner network. In addition, the platform supports do-it-yourself integrations with SugarCRM, HubSpot, and Salesforce, among other third-party applications. 

Lastly, new users of PRM can sign agreements digitally. Customers may also choose to obtain a personalized vanity URL. When a translation isn't available for a page targeting portal administrators, the platform will display the content in the parent page's default language.

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