Trend Micro launches global partner programme

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Security vendor Trend Micro has today launched a new channel programme for its 50,000 partners globally.

The firm claims the new tiered Trend Micro Partner Programme combines the best elements from its regional programmes. It includes an enhanced compensation structure, deal protection for Gold and Platinum partners and the extension of deal registration to include Bronze partners that have completed one or more specialisations.

Trend claims there are particular opportunities for partners of strategic alliance partners such as AWS, HP, IBM, Microsoft and VMware.

The Japanese company has also introduced a referral partner programme to target ‘born-in-the-cloud’ technology firms, and dedicated channel account teams, equipped with common standards, processes and performance measurement guidelines, to help ensure partners capitalise on business opportunities.

“After a comprehensive evaluation of our programmes, we’ve applied best practices from around the globe to establish a common structure for a single, more cohesive program that can help our partners drive sales like never before,” expalins Partha Panda, VP of global channels and strategic alliances, Trend Micro.

“We are confident that this new approach will allow them to more quickly identify and respond to business opportunities for our comprehensive security solutions. Most significantly, it will enable us to replicate successful initiatives across all regions to help partners grow their business and increase profitability.”

As part of the roll-out, Trend says it has also simplified its education programme, which provides two levels of training and certification.

In addition, it has refreshed it partner portal to offer new sales and marketing tools. Further, Trend says it is developing a new partner portal that will provide improved deal registration, content syndication and social media network access, as well as quicker access to support, and other enhancements.

Distributor Arrow recently announced it was targeting MSPs with the addition of Trend Micro’s portfolio to its ArrowSphere xSP Central platform.

Trend says roll-out of the new programme will be completed by Q1 2015.


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