Microsoft is pulling out all the stops to drive users to Windows 11
Windows 11 still lags in adoption rates compared to its predecessor, but Microsoft thinks generative AI features might boost numbers


Windows 11 users are set for another batch of generative AI-flavored features as Microsoft looks to continue driving customers to the operating system.
The tech giant unveiled plans to add a host of new AI-powered features to its Copilot Preview for Windows 11, including new plugins for easy access to applications such as OpenTable, Instacart, Shopify, Klarna, and Kayak.
From late March, Copilot in Windows will also offer a new set of skills which can be accessed by typing in a prompt to Copilot in Windows. Copilot will then perform the requested action and confirm once it has been completed.
The prompts are available for some settings, such as turn on/off battery saver or show battery information, and for some accessibility settings, allowing users to launch the screen magnifier or launch voice input.
These can also be used to access some device information such as to display the device IP address, or the empty recycle bin.
Microsoft also said it is rolling out new features including Generative Erase which allows users to select and remove unwanted objects when using the Photos app.
New ‘voice shortcuts’, which are custom commands to do things like pasting text, or opening folders, files, apps or URLs, will also be added, the company said. Voice commands can also be used across connected screens, making it easier to navigate between displays or move files and apps.
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
Windows 11 enterprise users are getting new features
For enterprise customers, Microsoft said it is simplifying the update management solution by combining the Windows Update for Business deployment service with Autopatch into a single update management solution.
RELATED WHITEPAPER
Windows Autopatch will provide a single way for organizations to manage updates across Windows PCs, Microsoft 365 applications, Microsoft Edge, and Teams, the company said, and will use AI to program the necessary updates and reduce the impact on team productivity.
Some of the new features are available now via Windows Update and new apps available via Microsoft Store updates. Windows 11 PCs will get new the functionality at different times, as Microsoft is gradually rolling out some of these new features over the coming weeks via controlled feature rollout.
Most of these new Windows 11 features will be enabled by default in the March 2024 optional non-security preview release for all editions of Windows 11, versions 23H2 and 22H2.
Microsoft really wants you to switch to Windows 11
As well as these new features, Microsoft is trying to persuade Windows 10 users that it really is time to upgrade.
Starting with the April 2024 security update, Windows users working on non-managed cloud domain-joined and domain-joined business devices will see “invitation messages” about their free upgrades to Windows 11.
Microsoft said the invitation to upgrade to Windows 11 will appear after signing in and usually following a reboot. It will show on Windows 10 Pro and Pro Workstation devices that are eligible for Windows 11 but are not managed by IT departments.
Once prompted, users will be able to opt to get Windows 11, version 23H2 or stay in Windows 10 if they want to (the buttons for choosing the upgrade are in the middle of the screen while the ‘Keep Windows 10’ option is down and to the left.
Users who do want to upgrade can schedule when the Windows 11 upgrade should begin.
Windows 11 adoption seems to have been slower than the pace at which Windows 10 was taken up. It arrived in October 2021, but still only accounts for somewhere around 28% of the Windows PCs online according to Statcounter data, even if that is up significantly from 19% in February last year.
Windows 10 was launched back in July 2015, and is due to reach end of support on October 14, 2025. The current version, 22H2, is the final version of Windows 10.
Steve Ranger is an award-winning reporter and editor who writes about technology and business. Previously he was the editorial director at ZDNET and the editor of silicon.com.
-
Microsoft and CISPE make ‘significant breakthrough’ with software licensing concessions – critics say it's all just 'smoke and mirrors'
News European cloud providers can now offer Microsoft software on a pay-as-you-go software basis
-
The NCSC just urged enterprises to ditch Windows 10 – here’s what you need to know
News The UK cyber agency says those that haven’t migrated to Windows 11 should do so immediately
-
OpenAI's plan to acquire AI coding startup Windsurf ended in disaster – here’s how the deal fell apart
News The acquisition by Cognition comes after a rumored $3bn offer from OpenAI fell through
-
Microsoft Teams just added a convenient new feature you can find in Slack
News Microsoft Teams has announced a raft of new updates, including a new threaded conversations feature for channels.
-
Windows 11 finally overtakes Windows 10 in popularity – but what’s driving this surge?
News It’s been a long time coming, but Windows 11 is finally Microsoft’s most popular operating system
-
‘Developers will need to adapt’: Microsoft CEO Satya Nadella joins Google’s Sundar Pichai in revealing the scale of AI-generated code at the tech giants – and it’s a stark warning for software developers
News Microsoft CEO Satya Nadella is the latest big tech figure to reveal the scale of AI-generated code at the tech giant, prompting more questions about the future of software development.
-
Microsoft faces another lawsuit over software licensing practices
News Microsoft is facing one of the UK's largest ever class action lawsuits over its software licensing practices.
-
Intune flaw pushed Windows 11 upgrades on blocked devices
News Microsoft is working on a solution after Intune upgraded devices contrary to policies