Business Strategy
Discover expert analysis on business strategy with news, features and insights from the team at IT Pro.
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SonicWall eyes channel growth with SecureFirst partner program revamp
News The update introduces new enablement offerings aimed at helping partners drive recurring revenue and scale security services.
By Daniel Todd Published
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Huntress extends global partner program access to resellers in small business drive
News The expansion will allow resellers to deliver enterprise-grade security to smaller organizations facing increasing cyber threats
By Daniel Todd Published
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Acer launches new Channel Partner Portal on 50th anniversary
News The digital platform includes a vast library of training documentation and Acer products, and also tools to compare models
By Bobby Hellard Published
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Building resilience in global tech trading: Lessons from leading circular markets
Industry Insights Circular tech trading builds resilience through diversification, quality standards, and trusted partnerships
By Johnny Mayani Published
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Most executives have no idea how many employees are actually using AI
News A concerning number of business leaders think their staff are using AI across most of their of tasks – the reality is quite different
By Emma Woollacott Published
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What is a value-added distributor (VAD)?
Value-added distributors (VADs) are the essential channel partners that empower resellers with the crucial services, support, and expertise needed to bring complex technology solutions to market
By Rene Millman Published
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Nasuni snaps up Resilio to strengthen file access capabilities
News The acquisition is about Nasuni integrating high-performance file synchronization and edge acceleration technology into its File Data Platform
By Daniel Todd Published
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How vendor consolidation is reshaping partner strategy in 2026
Industry Insights Vendor consolidation shifts renewal conversations upstream for partners in 2026
By Guy McWilliam Published
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This new channel partner program wants to reward AI expertise
News OutSystems’ revamped initiative now features a value-based framework to incentivize and reward AI innovation
By Daniel Todd Published
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Stop selling tech. Sell your values
Industry Insights Technology gets attention, but it's values that win commitment
By Nick Marks Published
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OpenAI leans on consultancies to drive enterprise AI adoption
News Consultancies such as Accenture and Capgemini will act as systems integrators and help shape AI strategies for OpenAI customers
By Ross Kelly Published
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Microsoft says UK business leaders fear falling behind competitor AI achievements
News New research shows AI is now a core part of UK business success strategies
By Rory Bathgate Published
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