Wrike adds new Custom Item Types to its work management platform
New core capability allows users to create their own work item types tailored to their team’s needs


Work management platform Wrike has unveiled its new Custom Item Types capability, designed to help users create their own work item types tailored to their team’s specific requirements.
Wrike, which is part of Citrix, said its platform is now able to define different work types to support team workflows and keep cross-functional work connected with a “single source of truth”.
In an announcement, the firm said several use cases, including ‘Service Management’, ‘Strategic Planning’, and ‘Team Agile’, will also be released to get teams started.
“Wrike users can now mirror team business processes and daily scenarios in the virtual workspace with their own terminology, behaviour, and work manners,” explained Alexey Korotich, VP of Product at Wrike.
“This feature exponentially increases the versatility, power, and simplicity of our product, enabling any team and department across the organisation to not only work as one but also work the way they want — in a single digital space.”
With this new capability, Wrike said it is allowing teams to switch from common project management building blocks - such as folders, projects, tasks, and requests – to work items tailored to specific industries, job roles, or work domains.
Power users and administrators can customise work items with relevant sets of fields, layouts, relations, and automations to suit their teams. Additionally, they can build their own no-code business workflows and design libraries of ready-to-use item types for teams within their workspace.
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Ultimately, Custom Item Types aims to make it easier to create a centralised digital collaborative office by providing users with a workspace that uses intuitive technology, easy-to-implement business logic, relevant data, and workflows that are already present within teams, Wrike said.
Should something change, users can easily adjust and redesign processes, including updates to layouts, fields, workflows, relations and no-code automation rules, as well as Request Forms, Space structure, and Views.
Upon release, Wrike has announced three initial use case templates for Custom Item Types. The first, called ‘Service Management’, allows users to request the services of a team and create incidents for a team to resolve. ‘Strategic Planning’ enables users to leverage a pre-built structure to help keep track of organisational goals, while ‘Team Agile’ provides teams with an easy starting point to set up agile workflows.
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Custom Item Types will be available this week in Wrike’s Business, Enterprise, and Pinnacle plans, with new use cases available in August, the firm added.
“The introduction of Custom Item Types is our way of acknowledging and nurturing the diversity of teamwork because we know that not every team works in projects and tasks,” said Andrew Filev, Senior Vice President and Wrike General Manager, Citrix.
“That’s why we are expanding the generic building blocks of work and empowering users to form their own work item types and get teams excited about doing their best work together.”
Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.
A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.
He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.
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