Zendesk overhauls customer engagement with partner programme update
Changes spurred by "significant evolution" in partner business models
Customer service software firm Zendesk has announced a new value-based partner program, as it looks to provide the skills, tools and support partners need to improve customer engagement.
The three-tier initiative has been designed to enable partners to build industry-leading customer service practice, rewarding competencies and results with a comprehensive certification program and incentives, Zendesk said.
This new approach allows businesses to engage in multiple business models based on their unique strategies and skills, the provider explained, with the framework allowing them to create a combination of services to suit a specific opportunity.
"Customer expectations are at an all-time high, and we do our best work helping our customers meet their customer's expectations when we work hand in hand with our partners," commented Ricardo Moreno, vice president of Worldwide Partners at Zendesk.
"We recognise that significant evolutions are underway in the traditional partner model, and we look forward to growing our partner ecosystem and helping our partners deliver better customer experiences."
The Zendesk Partner Program has also been fine-tuned to offer significant growth opportunities for the partner ecosystem, including cloud service providers, systems integrators, VARs, outsources, consultants, developers, as well as IT professionals.
Whether partners are looking to earn revenue through delivery of Zendesk products and services, find new opportunities with existing clients, or deliver value-added services, the firm said its revamped scheme delivers the tools and resources to open up new revenue streams.
"Partners are looking for vendors that are easy to do business with and show them the best path to profitability," commented Kevin Rhone, director of Channel Acceleration at The Enterprise Strategy Group. "Zendesk gets it and created its new program with all the right elements that nail these two critical aspects."
-
The NCSC wants to build an AI-powered 'Cyber Shield' to protect the UK from hackersNews The aim is to create a national, sovereign defence capability to protect government agencies and critical infrastructure
-
IBM targets data center efficiency gains with new z17 and LinuxONE offeringsNews Cost, data center footprint, and performance improvements are coming for IBM Z and LinuxONE customers
-
Leaseweb launches new partner program amid fresh channel investmentNews The cloud provider has also appointed former OVHcloud channel leader Jason Goody to expand its UK partner ecosystem
-
Kaseya cuts the ribbon on new MSP Success program in partner growth driveNews The initiative combines digital marketing, peer collaboration, and community engagement tools to help partners tackle customer acquisition challenges
-
Percona taps Louis Hood to lead global partnerships strategyNews The channel veteran will work to expand the company’s partner ecosystem and improve customer access to its open source database solutions
-
Panasonic Toughbook marks 30th year with new European partner programNews The revamped initiative introduces a new deal registration system, enhanced training programs, and fresh growth incentives
-
Lenovo revamps channel framework to support partner growthNews The new-look Lenovo 360 program targets partner profitability through simplified tiers, services growth pathways, and expanded MSP support
-
SOCRadar appoints new global partnerships chief in revamped VAR program pushNews The revamped initiative introduces new incentives and enablement tools to help partners increase competitiveness and profitability
-
GoTo launches new LogMeIn Partner Network to drive MSP growthNews The new channel initiative introduces new tools, incentives, and support to help partners scale services and grow recurring revenue.
-
SonicWall eyes channel growth with SecureFirst partner program revampNews The update introduces new enablement offerings aimed at helping partners drive recurring revenue and scale security services.
