Zendesk overhauls customer engagement with partner programme update
Changes spurred by "significant evolution" in partner business models


Customer service software firm Zendesk has announced a new value-based partner program, as it looks to provide the skills, tools and support partners need to improve customer engagement.
The three-tier initiative has been designed to enable partners to build industry-leading customer service practice, rewarding competencies and results with a comprehensive certification program and incentives, Zendesk said.
This new approach allows businesses to engage in multiple business models based on their unique strategies and skills, the provider explained, with the framework allowing them to create a combination of services to suit a specific opportunity.
"Customer expectations are at an all-time high, and we do our best work helping our customers meet their customer's expectations when we work hand in hand with our partners," commented Ricardo Moreno, vice president of Worldwide Partners at Zendesk.
"We recognise that significant evolutions are underway in the traditional partner model, and we look forward to growing our partner ecosystem and helping our partners deliver better customer experiences."
The Zendesk Partner Program has also been fine-tuned to offer significant growth opportunities for the partner ecosystem, including cloud service providers, systems integrators, VARs, outsources, consultants, developers, as well as IT professionals.
Whether partners are looking to earn revenue through delivery of Zendesk products and services, find new opportunities with existing clients, or deliver value-added services, the firm said its revamped scheme delivers the tools and resources to open up new revenue streams.
Stay up to date with the latest Channel industry news and analysis with our twice-weekly newsletter
"Partners are looking for vendors that are easy to do business with and show them the best path to profitability," commented Kevin Rhone, director of Channel Acceleration at The Enterprise Strategy Group. "Zendesk gets it and created its new program with all the right elements that nail these two critical aspects."
Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.
A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.
He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.
-
New chapter, same partners: Keeping the channel aligned with change
Industry Insights How to maintain strong channel partnerships amid evolving strategies and market change
-
Palo Alto Networks snaps up CyberArk in identity security push
News The acquisition marks the latest in a string for Palo Alto Networks
-
Everything you need to know about Sophos’ new partner program
News The vendor’s new channel initiative unifies the Sophos and Secureworks channel ecosystems to generate new partner opportunities
-
Red Hat targets greater partner autonomy with latest channel updates
The open source giant has cut the ribbon on the Red Hat Specialized Partner Program and a new Partner Demand Center
-
Insight strikes new Microsoft agreement to drive cloud growth
News The new agreement builds on the organizations' existing AI-focused relationship
-
Let it snow: The cloud never bothered partners anyway
In-depth Snowflake has set its sights high in terms of revenue growth and customer success, with channel partners set to play starring roles
-
Skyhigh Security's first partner programme since McAfee split pledges commitment to the channel
News Security firm details its first partner initiative since splitting from McAfee last year
-
Kaseya's new partner programme allows customers to combine Datto and Kaseya spending for greater rewards
News The unified IT management specialist has boosted program resources by more than 300%
-
ServiceNow serves up new incentives as part of partner programme overhaul
News Revamp aims to expand partner expertise and drive further value through the Now Platform
-
Wallix launches dedicated MSP partner programme
News Digital identity and access specialist consolidates its partner support system to meet “new strategic challenges”