Tech Data branding officially dead in Europe and LAC, will now be known as TD Synnex

A 3D render of the Earth showing Europe and the Middle East with lines overlaid to represent travel routes

Tech Data will now operate under the new TD Synnex brand in Europe, as well as the Latin America and the Caribbean (LAC) region, the global distribution giant has announced.

The move follows the company’s merger with Synnex back in 2021, which saw the two businesses combine their portfolios of products, solutions, and service offerings.


Cold chain logistics in Europe

How to overcome the unexpected by building resilience, gaining visibility and operating sustainably


Since then, the distributor has already switched to the new branding across its operations in Japan but revealed it will continue to go to market as Tech Data, a TD Synnex Company, in the Asia-Pacific (APAC) region.

In its announcement, TD Synnex CEO Rich Hume hailed the Europe and LAC launch as a “special moment of celebration” for the business.

“In this new phase, we will double down on our commitment to delivering higher value to our ecosystem partners through our end-to-end technology portfolio and our comprehensive services offerings, all underpinned by the passion, commitment and deep knowledge of our 22,000+ co-workers around the world,” he said.

Tech Data announced the completion of its merger with Synnex back in September last year, with the deal valued at approximately £5.2 billion (7.2 billion). As a result, the freshly combined business now serves more than 100 countries across the Americas, Europe, and the Asia-Pacific region.

Under the new TD Synnex name, the firm says it will continue to build on the deep technology specialisation, local expertise, and market knowledge that its legacy brands were known for across Europe and LAC.

Despite the company not officially transitioning to the new brand in the APAC region, the business will have the same access to its global resources as the rebranded regions to maintain consistent reach across markets.

Additionally, TD Synnex says it is committed to being a diverse, inclusive employer and highlighted its focus on achieving environmental sustainability objectives through a structured global programme.

“Just as TD SYNNEX plays a vital role helping transform the technology landscape, we have an equally important responsibility to have a positive impact on the world,” Hume continued.

“Our focus on corporate social responsibility embodies our commitment to make the world a better place, both today and into the future.”

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.