Amazon Web Services (AWS) has signed up Westcon-Comstor as its authorized European distributor.
The deal covers the entire European Economic Area (EEA), along with Switzerland and the UK and Ireland.
This, the company said, will bring 'significant' growth opportunities for its partners by giving them access to the AWS portfolio of cloud products and solutions.
"Our vision is to be an AWS distributor of choice, and this Europe-wide agreement represents a major step forward on that journey," said David Grant, CEO at Westcon-Comstor.
"We’re proud to have built a unique, comprehensive AWS framework, providing partners with the expertise and support needed to accelerate their cloud business growth and ensure success in the AWS ecosystem."
As part of the deal, Westcon-Comstor said it will support partners to help them develop their AWS go-to-market strategy, access AWS funding programs, and build their technical expertise.
It plans to establish a dedicated AWS cloud business unit in Europe, with a centralized center of excellence and in-country sales, pre-sales, and marketing teams.
The announcement follows Westcon-Comstor’s acquisition of Rebura earlier this year. The firm acquired the AWS Premier Tier Services partner in a move it said would strengthen its cloud computing capabilities and channel-focused services offering.
With the AWS distribution deal, Rebura will now provide a comprehensive suite of AWS services to its customers, spanning migrations, modernizations, and managed services.
Rebura will also support partners with technical guidance and hands-on expertise.
The European distribution agreement will focus mainly on driving end-user adoption of the AWS portfolio in the small business and public sector domains.
Westcon-Comstor plans marketplace expansion
Alongside the distribution deal, Westcon-Comstor announced plans to recruit partners and independent software vendors for its AWS Marketplace program.
RELATED WEBINAR
The firm said the move will provide a simplified and streamlined route to transacting on AWS Marketplace.
The company already works with AWS in Asia-Pacific (APAC), where it's an authorized AWS distributor, and last year achieved AWS Security Competency status.
"We look forward to further expanding the AWS presence and footprint across Europe, unlocking fresh opportunities for our partners and leveraging insights from our successful collaboration in APAC," said Grant.
-
Using DeepSeek at work is like ‘printing out and handing over your confidential information’News Thinking of using DeepSeek at work? Think again. Cybersecurity experts have warned you're putting your enterprise at huge risk.
-
Can cyber group takedowns last?ITPro Podcast Threat groups can recover from website takeovers or rebrand for new activity – but each successful sting provides researchers with valuable data
-
Is AWS' cloud dominance waning? New stats show the hyperscaler's IaaS market share is decreasing while Microsoft and Google record gainsNews AWS maintained its lead in the IaaS market last year, but its share decreased while Microsoft and Google recorded gains.
-
AWS says only Europeans will run its European Sovereign Cloud serviceNews The firm wants to reassure customers that sovereign really does mean sovereign
-
‘Misses the mark’: Microsoft, AWS hit out at CMA cloud competition reportNews The CMA claims Microsoft and AWS are harming competition – the duo strongly disagree
-
US companies dominate the European cloud market – regional players are left fighting for scrapsNews Synergy data shows EU providers hold just 15% of the market despite rise in AI and drive for cloud sovereignty
-
Three of the biggest announcements from AWS Summit New York
News AWS may be known as a cloud services provider, but its pivot to AI services has taken the limelight
-
AWS misses quarterly revenue expectations – but Andy Jassy is still upbeatNews Jassy highlighted a number of key areas of interest after AWS' quarterly earnings results
-
The Wiz acquisition stakes Google's claim as the go-to hyperscaler for cloud security – now it’s up to AWS and industry vendors to reactAnalysis The Wiz acquisition could have monumental implications for the cloud security sector, with Google raising the stakes for competitors and industry vendors.
-
AWS expands Ohio investment by $10 billion in major AI, cloud push
News The hyperscaler is ramping up investment in the midwestern state
