Veeam snaps up former Gigamon channel chief Larissa Crandall
Industry veteran will lead Veeam’s channel business as vice president of global channel and alliances
Data protection provider Veeam has announced the appointment of Larissa Crandall as its new vice president of global channel and alliances.
Crandall joins the business from Gigamon where she oversaw the network visibility firm’s own global channel network, leading the organisation to record growth in channel contributions.
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In her new role, the seasoned channel veteran will guide the company’s investments in its global channel and alliance ecosystem. The aim is to ensure customers’ data is protected across multiple environments – whether cloud, virtual, physical, SaaS, or Kubernetes, Veeam said.
“I’m excited to work alongside our sales, marketing, research and development and engineering teams to build strategies that are mutually beneficial to our Veeam partners and alliances, while also ensuring the highest level of data protection and recovery for our joint customers,” Crandall said.
“I’ve long admired the strong Veeam brand and their commitment to the channel. I’m thrilled to be part of the team and am confident the alignment and collaboration we create will lead to even greater success as Veeam continues to accelerate its enterprise presence.”
A seasoned industry pro, Crandall has spent her entire career to date in the channel working for security, networking, and cloud vendors. She began her channel journey working at solution provider Connection, where she led enterprise, commercial, and public sector teams.
She spent the last four years at Gigamon, leading its global channel and alliances business to record channel contribution growth, developing its partner programme, and playing a key role in its partner-first strategy.
During her time there, Crandall also helped launch the creation of Gigamon Playbook, built and executed creative demand generation, training and enablement programmes, as well as the development of GTM solutions to accelerate revenue.
Crandall will now guide Veeam’s partner-driven global ecosystem, which currently boasts more than 35,000 partners and alliances around the world.
“Larissa’s appointment underlines the importance we place in our partners,” commented John Jester, Veeam’s chief revenue officer. “She has a proven passion, vision and a track record of leading programs and extended teams to heightened success based on collaboration, alignment and mutual strategy.
“Veeam continues to evolve but our partner-focused approach to build, market, sell and integrate Veeam solutions and Veeam-powered services remains one of our highest priorities.”
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