Business Strategy
Discover expert analysis on business strategy with news, features and insights from the team at IT Pro.
-

UK firms aim for growth through AI investment but lack of talent is a concern
Tech training and upskilling will be a major focus in 2026
By Emma Woollacott Published
-

2026: When AI gets real
And the channel must keep up…
By Christine Horton Published
-

How the partnership model can transform the channel
Industry Insights Collaboration and a shared understanding and commitment to solving problems is key...
By Jake Rickhuss Published
Industry Insights -

The trends we're watching in 2026
ITPro Podcast AI agents, worsening cyber attacks, and supercomputer expansion could define the coming year
By Rory Bathgate Published
ITPro Podcast -

Channel focus: All you need to know about Microsoft's partner program
Channel Focus The veteran OS developer and vendor continues to advance its strategy, particularly in Azure cloud solutions and AI
By Fleur Doidge Published
Channel Focus -

What the fragmentation of UC means for the channel
Industry Insights If communications are becoming fragmented, what does that mean for MSPs and VARs?
By Paul Holden Published
Industry Insights -

How SMBs can DIY their IT implementation and support
Feature For some small and medium-sized businesses, the third-party expertise and support might be out of reach. What’s the alternative?
By Jonathan Weinberg Published
Feature -

Channel focus: All you need to know about HP's partner program
Channel Focus HP, Inc. isn't just holding the line on traditional hardware, such as personal systems and printing, but is also plotting growth across multiple product lines
By Fleur Doidge Published
Channel Focus -

Can the ‘microshifting’ trend work in the tech sector?
In-depth Research shows that employees want to break up their working days into short, flexible blocks – here’s how tech leaders can implement what’s being coined as ‘microshifting’
By Rich McEachran Published
In-depth -

TPUs: Google's home advantage
ITPro Podcast Across AI, wearables, and quantum security, a number of promises fell through
By Rory Bathgate Published
ITPro Podcast -

How today’s five-year-old children will shape tomorrow’s IT workers
Feature We look at the role that Generation Alpha will play in a future workforce and the implications that may have for the way we approach education today
By Jonathan Weinberg Published
Feature -

2025: The IT channel’s year in review
AI, acquisitions, and awkward partnerships were key themes in the year gone by
By Christine Horton Published