Fleur Doidge
Fleur Doidge is a journalist with more than twenty years of experience, mainly writing features and news for B2B technology or business magazines and websites. She writes on a shifting assortment of topics, including the IT reseller channel, manufacturing, datacentre, cloud computing and communications. You can follow Fleur on Twitter.
Latest articles by Fleur Doidge
Is private cloud dead? Not at all, say cloud providers
By Fleur Doidge published
In-depth While hybrid and public clouds may be gaining in popularity, there are still reasons to stay private
Why good deals go wrong
By Fleur Doidge published
In-depth Partnership and miscommunication are often at fault when a seemingly good deal goes bad
How to seal a deal when the proof of concept goes wrong
By Fleur Doidge published
In-depth If a customer gets cold feet or loses interest, that doesn't have to be the end of the conversation
Could bundling in insurance become a booster for channel margins?
By Fleur Doidge published
In-depth With embedded insurance tipped to become a $3 trillion market worldwide, can the IT channel get a piece of the pie?
How the IT channel can support the NHS in a time of crisis
By Fleur Doidge published
In-depth With Covid-19 pushing an already-stretched public health service nearer to breaking point, can digital transformation help ease the strain?
How the channel can learn from 2020 to make fresh gains in 2021
By Fleur Doidge published
In-depth With 2021 now upon us, we ask channel companies to look into their crystal balls for the route ahead
2020: Hardly the best of years, but not the worst for the IT channel
By Fleur Doidge published
In-depth Channel companies report that adversity has spurred greater opportunity for them and their customers in the year gone by
Technical knowledge sharing could be the future of the channel
By Fleur Doidge published
In-depth Pure Storage's latest partner initiative goes beyond training & rewards, encouraging techies from different partners to help each other out
Deal or no deal, is the UK channel finally ready for Brexit?
By Fleur Doidge published
In-depth No one yet knows the exact terms on which the UK will begin its life outside the EU in January — or how it will affect the channel
Making sales by webinar can be tricky, but there are advantages too
By Fleur Doidge published
In-depth Channel sales professionals may need to work harder to seal deals and become truly trusted advisers when they cannot meet in person
How to make sales as the cost of COVID-19 deepens
By Fleur Doidge published
In-depth Pundits predict a return to cost-cutting for CIOs as the pandemic wanes: Here's how channel partners can tailor their approach to suit
Bringing staff back from furlough: Best practice and pitfalls
By Fleur Doidge published
In-depth As coronavirus restrictions ease, workplaces must return to capacity. How can the channel best navigate these changes?
How smarter SaaS management will unlock growth in cloud services revenue
By Fleur Doidge published
In-depth SaaSops has been cited as a big trend for 2020, but what is it, and why should the channel care?
Four ways to sell more cloud and mobile tools to SMBs
By Fleur Doidge published
In-depth How the channel can boost mobile and cloud penetration among smaller customer businesses
How channel companies might enjoy US expansion post-Brexit
By Fleur Doidge published
In-depth "The US national religion is Darwinism – evolve or die"
Is 3D space the next dimension for print services?
By Fleur Doidge published
In-depth Personalising the print space is one way the channel could help businesses grappling with higher end-user expectations
For the channel, 5G offers a new landscape of opportunities
By Fleur Doidge published
In-depth Intelligent analytics and services will likely drive partner profits, say early movers in the space
Get the ITPro. daily newsletter
Receive our latest news, industry updates, featured resources and more. Sign up today to receive our FREE report on AI cyber crime & security - newly updated for 2024.