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Why collaboration is key to digital transformation

Unlocking the massive potential of digital transformation for businesses requires working with the right channel partners

Two colleagues sitting in an office looking at sticky notes on the wall

The last few years have been difficult for everyone, but they have had a permanent impact on the way we do business. Although companies were already considering digital transformation to improve efficiency, many had to accelerate their plans to cope with the explosion of working from home and customers’ increased use of digital services. Now that organisations are further along in their digital transformation journeys, it’s more important than ever to continue to develop these strategies. However, doing so successfully requires the right collaboration partners.

One of the most fundamental elements of digital transformation is how the company uses its data. This doesn’t just encompass data as it has been and is currently being used by the organisation. It must also consider future developments, and indeed should be viewed as an integral part of the innovation process leading towards leveraging the most benefit from those future developments. The healthcare industry, for example, is becoming increasingly data-driven, from drug research to managing payments for treatment regimes.

Similarly, while the financial industry has always been data-driven to some extent since the era of the abacus, leveraging that data more intelligently to improve decisions and manage risk more effectively is much more contemporary. Some supply chain and logistics organisations have based their dominance on efficient use of data, but many companies have yet to take the major steps. Here, there is much that can be done to digitally transform for greater real-time visibility and insights, delivering enhanced efficiency.

Manufacturing can benefit from greater operational transparency, so that performance can be measured against KPIs instantaneously. Real-time operational intelligence can be leveraged to predict when maintenance will be required for plant machinery before a failure causes costly downtime. This can be automated through analytics. Even governments can employ digital transformation to improve public safety, upgrade the efficiency of provisions for citizens to use, and streamline communication between agencies. This drive towards ‘e-Government’ necessitates the breaking down of the siloed legacy information systems used by governments.

A major benefit of digital transformation is resiliency in the face of uncertain economic times. Depending on the business type, digital transformation can provide the flexibility needed to deliver a hybrid workforce operating both in the office and remotely, as well as dynamically with a mixture of the two. But while the effective use of data underpins all digital transformation, the specifics of deployment vary between different business domains. There is a clear menu of tools available, but how they combine into a digital transformation solution depends on the industry and the specific needs of the organisation within that industry.

Key elements of digital transformation include analytics, Internet of Things (IoT) devices, artificial intelligence (AI), and machine learning (ML). Analytics are the cornerstone of turning business data into actionable insights. Data from multiple sources must be accessed, transformed, and harmonised so that it can then be used as the basis for predictive models. For example, analytics can reveal potential irregularities in financial behaviour for a bank. One of the growing sources of data for analytics is IoT devices. There are already billions of these, and this figure is set to increase dramatically every year. Some of these IoT devices add a greater volume to existing data, and some add a new dimension of data. There is a huge opportunity for new insights in a manufacturing context, healthcare, logistics, and for improving performance in the oil and gas industry, for example.

The exponential growth in data quantities poses its own problems, which is where AI and ML are invaluable. AI and ML can help find patterns in data, and even assist the process of moving from unstructured to structured datasets, so that these can be used effectively by analytics platforms. But the quality of the data fed into AI and ML is fundamental to the success of these systems. Appropriate application of AI and ML can drastically reduce the necessity for mundane user activity in structuring data.

The data being employed by analytics, produced by IoT devices and feeding into AI and ML models can often sit in organisational silos. Some of this data can be housed in on-premise databases, some could be in the public cloud, and an organisation could even have multiple implementations of either. This is where a smart data fabric - a new architectural approach that speeds and simplifies access to data assets across the entire business - can help to smooth the disparities in corporate data from many sources. It works by embedding analytics, including data exploration, business intelligence, ML, and natural language processing within the data fabric itself, making it faster and easier for organisations to gain new insights and power intelligent predictive and prescriptive services and applications. It does all this while leaving the original data repositories in place, negating the need for expensive transitions.

While a company will be an expert in its own domain – if it isn’t then it wouldn’t have built a successful business – it will not necessarily be expert in digitally transforming that domain by applying analytics, building in IoT insights, deploying AI and ML, and adopting a smart data fabric. This is why leveraging the right channel partners to collaborate with on this journey is so essential. By choosing best-in-breed partners in each area, companies can ensure that they get the most out of their existing data resources and technology investments, and develop innovations through the digital transformation process. A great place to find the right partners for collaboration is the InterSystems UK & Ireland Summit 2022: Leading Through Innovation event, which brings together many customers and potential channel partners to share experiences, providing real-world advice on the routes to take.

Digital transformation can drastically improve efficiency, but also provide the necessary information to reveal new opportunities. For example, the healthcare industry can use existing and emerging data to provide predictive diagnosis, or research that can help find causes of emerging illnesses and information that leads towards an effective therapy. Energy companies can manage demand more effectively using data from smart utility meters, balancing supply, and allowing customers to take advantage of lower rates at times of low usage, such as cheap overnight tariffs. Retailers can optimise the supply chain and improve customer experience with deeper knowledge of behaviour and product flow.

There is so much to be gained from digital transformation. But as more companies continue on their journey, it is now becoming not so much a bonus on top of existing business but an essential part of remaining competitive. Companies that don’t develop their digital transformation strategy to leverage the benefits of data for optimisation and innovation face an existential risk. That is why collaborating with the right channel partner to make the transformation as smooth and effective as possible is essential.

Enzo Brienza is sales manager at InterSystems

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