Epson reinforces channel commitment with Partner Programme expansion

office printer changing ink

Epson has reinforced its commitment to the channel with the expansion of its Partner Programme, bringing its business printers, scanners and displays together in one place.

Building on its 100% indirect strategy, the move means the print specialist now provides dedicated benefits to its value and solutions partners, which include dedicated account management and access to vertical end-user sales teams.

“We do not sell direct. We will only sell through our resellers, and with recent developments within the channel we felt now it was time to further prove our commitment,” explained Chris Smith, head of business sales at Epson UK. “In recent years we have worked really closely with our partners – and we’ve listened to what they need to drive growth for their businesses.

“So today, I’m proud to announce that we have updated our support with a new programme that focuses on our value partners, and provides a tailored programme to suite them, and offer our widest product portfolio.”

As part of the programme, Epson partners can gain from a range of benefits, such as 1-2-1 business planning, sales support, access to promotions and a channel marketing fund.

The firm also announced the roll out of a new and intuitive portal, which features enhanced functionality to ensure businesses have access to “what they need, when they need it”.

Exclusive to its partners, the portal acts a personalised resource for “everything Epson” and includes business plans, current targets and achievements, price lists, sales promotions and more.

“Epson has listened to its existing partners, and they want a stable partner who can support and help them tap into the huge potential of rapidly growing markets, such as business inkjet printers, which are fast overtaking laser machines as the solution of choice,” Smith added. “My message is clear if you partner with us, we will be committed to you.”

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.