SolarWinds announces its "first formal" channel partner programme
New Transform initiative enables partners to offer SolarWinds’ Hybrid Cloud Observability with flexible licensing and pricing models


IT management software provider SolarWinds has cut the ribbon on Transform, its first formal channel partner programme, which has been designed to drive growth for partners.
The new initiative aims to help transform the way the firm collaborates with technology distributors, VARs, global systems integrators, managed service providers (MSPs), as well as cloud partners around the world.
Partners will have access to SolarWinds’ AI-powered observability solutions for modern, distributed, hybrid, and multi-cloud network environments, through software as a service (SaaS) and cloud-connected, on-premises deployments.
In an announcement, SolarWinds said the programme will provide strong profit potential and growth opportunities, alongside resources such as incentives, rebates, training programmes, and more.
“We are building further on our monitoring leadership and are now evolving our business to deliver the best solutions in full-stack observability, service management and database monitoring,” said Sudhakar Ramakrishna, president and CEO at SolarWinds.
“Our exciting portfolio and value proposition enable us – and our partners – to help accelerate our customers’ business transformation wherever they may in their cloud journey.”
With more than 300,000 customers and more than 2,000 partners, SolarWinds has grown to become one of the world’s leading providers of IT and network management software.
ChannelPro Newsletter
Stay up to date with the latest Channel industry news and analysis with our twice-weekly newsletter
The company says its ‘Secure by Design’ initiative has been critical to the development of its platform.
RELATED RESOURCE
CIO Priorities: 2020 vs 2023
Zero Trust, SaaS Security, and its impact on SD-WAN being a priority
SolarWinds said it unifies observability and services management to provide AI-powered solutions for IT Ops, DevOps, CloudOps, and SecOps teams.
Back in June, SolarWinds unveiled its new Next Generation Build System, a refresh of its software build process and a key cog within this secure by design framework.
The company has now launched its Hybrid Cloud Observability offering - the first based on its ‘Secure by Design’ principles - which is designed to increase performance and reduce remediation time across on-premises and multi-cloud environments.
The Transform initiative also adds a new partner category which the firm said will help support MSPs with an engagement mode that ranges from global scale to regional providers.
This means MSPs can now offer SolarWinds’ Hybrid Cloud Observability with flexible licensing and pricing models to help provide customers with the necessary flexibility and scale they require.
“Our partner relationships are critical as we move forward with a bold plan to grow our business through customer-centric technology innovations,” said Jeff McCullough, VP of worldwide partner sales at SolarWinds.
“Together with our partners, we share a vision to completely transform the market for IT management software.”
Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.
A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.
He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.
-
RSAC Conference 2025: The front line of cyber innovation
ITPro Podcast Ransomware, quantum computing, and an unsurprising focus on AI were highlights of this year's event
-
Anthropic CEO Dario Amodei thinks we're burying our heads in the sand on AI job losses
News With AI set to hit entry-level jobs especially, some industry execs say clear warning signs are being ignored
-
Nasuni bolsters executive team with triple leadership hire
News The vendor has named a new CPO, CIO, and CISO as it looks to expand its global footprint
-
‘The opportunity ahead is immense’: Kaseya’s new CEO eyes SMB gains and closer ties with partners
News The former Intuit leadership veteran will spearhead Kaseya’s next phase of customer-centric growth
-
Keepit appoints new vice president for the UK and Ireland
News Former Veeam executive Dan Middleton will lead Keepit’s UKI business into its next phase of growth
-
Broadcom just announced huge changes to its VMware partner program
News The new, slimline initiative will enable a “stronger, more capable” partner ecosystem, the company said
-
Check Point bolsters attack surface protection with Veriti acquisition
News Veriti’s preemptive threat management exposure capabilities will be integrated into Check Point’s Infinity Platform
-
Proofpoint's acquisition spree continues with Nuclei deal
News The vendor will integrate Nuclei’s compliance archiving and data-enrichment capabilities into its human-centric security platform
-
Jitterbit snaps up former SonicWall, Dell veteran as growth drive continues
News The channel veteran is tasked with driving revenue growth and expanding the firm’s channel ecosystem
-
Cato Networks announces major European R&D expansion
News The SASE specialist says its Prague research and development center will triple in size over the next year