HPE revamps Partner Ready Program with higher rewards
The company wants to make it easier for partners to close deals, especially in high-growth markets


HPE has enhanced its Partner Ready Program, rewarding the partners that embrace higher-growth technologies with bigger rebates and faster routes to higher membership tiers.
It could be that a partner has demonstrated its leadership in composable infrastructure or hyperconverged solutions, or demonstrated it wants to drive growth in storage, software or consumption services.
What's clear is that those businesses will be given better opportunities to excel in their fields with greater rebates and quicker access to higher membership tiers if they're selling products including HPE Synergy and HPE SimpliVity, HPE Nimble Storage, HPE 3PAR, HPE OneView or HPE OneSphere.
"HPE is making the industry’s leading partner program even better with enhancements that will maximise partner experience and make it easier and more profitable to do business with us," said Paul Hunter, worldwide partner sales leader at HPE. "Partners will earn more through the increased focus on high-growth areas of the market, as well as improve their skills to more effectively sell solutions in the future through new training and competencies."
HPE explained it wants to simplify its partner programme to make it easier for all partners to grow their business, across the world. It will do this by making its programme more transparent, offering partners insights across the entire sales cycle. They will also all use one transaction process for quote configuration, with a faster pricing process to close deals quicker.
"The first-class industry standing of the HPE Partner Ready Program reflects the long-term relationships we build with our partners through a stable partner program," added Hunter. "We consistently look for ways to strengthen and enhance the program, so channel partners can continue to count on us to lead and drive growth through predictable earning potential."
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Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.
Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.
As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.
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