Exclaimer eyes simplicity gains with new partner program

Exclaimer has announced the launch of MSP Connect, a new partner program designed to help managed service providers (MSPs) provision, manage, and scale email signature services across customer environments.

Available immediately, the initiative brings consumption-based billing, centralized self-service provisioning, and dedicated channel support together with integrations for ConnectWise, Kaseya, and Microsoft Marketplace.

Exclaimer said the program has been designed to address the operational challenges MSPs face when managing email signatures across Microsoft 365 and Google Workspace environments, where updates can otherwise require manual, user-by-user administration.

With MSP Connect, billing adjusts according to actual customer usage, allowing MSPs’ costs to increase or decrease as customers add or remove users.

MSPs will also have access to a redesigned partner portal that allows them to provision and manage signatures across multiple customer environments from a single location, while native integrations with PSA platforms aim to reduce administrative work.

In an announcement, Exclaimer chief operating officer Jim Turner said MSP Connect was developed in response to feedback from partners around the ease of use and billing model of the program’s predecessor.

"MSPs have been clear about what they need from us: a platform that is easy to provision at scale, a commercial model that flexes with their customers and commercial support that helps them grow," he explained.

“MSP Connect is the reset. It removes unnecessary steps, gives partners more control through self-service, and aligns billing with what their customers use."

Strengthening MSP revenue generation

Exclaimer’s MSP Connect launch marks the next phase of its channel-first growth strategy as the email signature management specialist looks to strengthen its partner network.

Partners already account for 30% of the firm’s annual recurring revenue, while its global channel ecosystem includes around 5,000 partners.

The company said MSP Connect will now enable partners to add email signature management to existing Microsoft 365 and managed services relationships without introducing a complex deployment or support burden.

MSPs can generate license margin, bundle Exclaimer’s technology into wider managed services packages, as well as create additional revenue through services such as signature design, deployment, and ongoing management.

"An MSP is a business within a business. It needs to manage hundreds of customer environments without adding operational drag," commented Louise Taylor, vice president of channel at Exclaimer. "If getting one customer live requires a long sales process or a services project, the economics stop working."

Reducing friction for MSPs

Exclaimer’s new program includes not-for-resale (NFR) licensing, dedicated channel account management, as well as co-brandable partner enablement materials.

The vendor said its platform can be deployed by MSPs in under an hour depending on the customer environment, using directory data to populate approved signature attributes across Microsoft 365 and Google Workspace without requiring any heavy integration project or mandatory professional services.

Additionally, MSPs can build additional services around the platform, including signature template design and template catalogue creation, while their customers’ marketing teams can utilize approved campaign banners, engagement analytics, and rule-based signature content.

FOLLOW US ON SOCIAL MEDIA

Follow ITPro on Google News and add us as a preferred source to keep tabs on all our latest news, analysis, views, and reviews.

You can also follow ITPro on LinkedIn, X, Facebook, and BlueSky.