Value Added Reseller
Discover expert analysis on VAR with news, features and insights from the team at IT Pro.
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SOCRadar appoints new global partnerships chief in revamped VAR program push
News The revamped initiative introduces new incentives and enablement tools to help partners increase competitiveness and profitability
By Daniel Todd Published
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Huntress extends global partner program access to resellers in small business drive
News The expansion will allow resellers to deliver enterprise-grade security to smaller organizations facing increasing cyber threats
By Daniel Todd Published
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What is a value-added distributor (VAD)?
Value-added distributors (VADs) are the essential channel partners that empower resellers with the crucial services, support, and expertise needed to bring complex technology solutions to market
By Rene Millman Published
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Ransomware protection for all: How consumption-based subscription models can lower the entry point for cyber resilience
Industry Insights Consumption-based immutable backup makes enterprise-grade ransomware resilience affordable to all
By Pete Hannah Published
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The importance of pilots, open source, and consultancy in the new world of AI
Industry Insights As AI complexity grows, open source models and partner expertise prove critical
By Gilles Closset Published
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How the partnership model can transform the channel
Industry Insights Collaboration and a shared understanding and commitment to solving problems is key...
By Jake Rickhuss Published
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How SMBs can DIY their IT implementation and support
Feature For some small and medium-sized businesses, the third-party expertise and support might be out of reach. What’s the alternative?
By Jonathan Weinberg Published
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What the fragmentation of UC means for the channel
Industry Insights If communications are becoming fragmented, what does that mean for MSPs and VARs?
By Paul Holden Published
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What is a reseller?
As the crucial link between technology vendors and businesses, IT resellers have evolved from simple product suppliers to indispensable strategic partners, providing expert advice, customized solutions, and vital ongoing support in a complex digital world
By Rene Millman Published
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Is channel know-how the key to de-risking enterprise AI plans?
Industry Insights Channel partners could be the key to enterprises successfully developing their AI projects and implementations…
By Kenz Mroue Published
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Westcon-Comstor promotes Stéphane Reboud to lead European sales
News Reboud will front all sales teams across Europe as part of the distribution giant’s new streamlined leadership structure for the region
By Daniel Todd Published
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Redefining the channel: Evolving partner models are unlocking innovation, value, and recurring revenue
Industry Insights Channel partners are evolving into consultants, driving AI innovation and recurring revenue growth
By Paul Jackson Published
Industry Insights