Riverbed appoints Remco Postma as channel director for Northern Europe

The UK and Europe as seen from space at night.

Digital performance company Riverbed has announced the appointment of Remco Postma as its new channel director for Northern Europe, as the firm looks to further drive growth in the region.

Reporting Paul Higley, VP of Northern Europe, Postma will be responsible for Riverbed’s regional channel strategy and the expansion of its partner landscape in the area, in line with its overarching global channel ambitions.

Those plans encompass several key initiatives, the company explained, including the recruitment of strategic partners that will focus on Digital Experience Management, as well as the continued development of the business’ SD-WAN footprint with a subset of existing Riverbed Rise partners.

Over the next twelve months, Postma will also play an instrumental role in helping to increase Riverbed’s partner-initiated business, as well as helping to drive closer engagement between field sales and some selective partner organisations.

“Remco’s extensive experience developing strategic, and mutually-beneficial partnerships aligns him with Riverbed’s channel approach and our commitment to collaborating with the leading industry innovators on where to invest and grow their business around the Riverbed portfolio,” said Paul Higley, VP of Northern Europe at Riverbed.

“I’m thrilled to welcome him on board to spearhead new business opportunities in Northern Europe. We’re confident he will drive the evolution of Riverbed’s partner landscape and ultimately help our partners succeed in a complex business environment.”

With 24 years of experience in the IT industry, Postma has held previous roles at Dimension Data, AppSense and Intel Security, where he was responsible for leading and executing the profitable growth and relationships with global systems integrators such as HP and Fujitsu, as well as regional channel partnerships.

“I’m really excited to be joining Riverbed,” Postma commented. “As digital transformation continues to gain momentum across Europe, Riverbed is perfectly placed to deliver a powerful combination of Digital Experience Management and Next-Generation Infrastructure solutions that will help organisations solve customer challenges and achieve their goals.

“I’m looking forward to working with all of our partners across Northern Europe to capture these new market opportunities.”

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.