Veritas bolsters partner program with new incentives and rewards

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Multi-cloud data management specialist Veritas has revamped its Veritas Partner Force program to include improved incentives and rewards for cloud-based deals.

Launched to channel partners last month for the fiscal year 2024 (FY24), the refresh also features a simplified transaction process, as well as brand-new training and accreditation programs.

The company said the changes have been designed to help accelerate partners’ transition to the cloud and drive growth with secure cloud data management solutions. 

According to Veritas’ own research, 43% of UK businesses currently do not have complete visibility into data stored in cloud environments

“As more businesses in the UK embrace the cloud, we recognize the need to support our partners in delivering a seamless transition for our customers,” said Oliver Norman, VP of channels and alliances at Veritas.

“To this end, we are simplifying our channel platform processes, enabling our partners to focus on their core strengths of providing exceptional customer service. That’s why the FY24 program will be a game-changer for us.”

Veritas said this latest iteration of its program will support the company in achieving its key primary channel goals - including delivering growth on its secure cloud data management platform Veritas Alta. 


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The firm will assist and incentivize partners to take advantage of the growing cloud market, providing new training, accreditation, and rewards. 

Partners will also now have a single comprehensive target to achieve across new business and renewals, as well as software, services, and appliances, to help meet tiering requirements.

Veritas will work with partners on demand generation activities to attract net new customers, with improved rewards for bringing new customers on board, as well as reward those that help existing customers apply the platform to new use cases.

It said there are also plans to launch new initiatives across FY24 as it looks to further improve the resources available to two-tier channel and managed service providers.

Bob Olwig, executive vice president of global partner alliances at World Wide Technology, praised Veritas’ innovation and reliability in driving the pair’s strategic relationship. 

“This year’s Veritas Partner Force program makes it easier for us to learn about the exciting new products that Veritas is delivering, easier for us to sell them, and easier for us to earn rewards along the way,” he said.

“Our customers are facing new and more complicated cloud data management challenges, and Veritas gives us the solutions we need to answer those challenges with a channel wrapper that provides everything we need to be successful.”

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.