Exertis appoints new Dell EMC lead
Rikki Harrison heads up the distributor's Dell EMC team as general manager


Exertis has announced the appointment of Rikki Harrison as general manager of its Dell EMC team, as the tech distributor looks to further grow the business in the UK channel.
Reporting to enterprise sales manager Jason Beeson, Harrison will be responsible for expanding the Dell EMC customer base in the country and will be supported by a team of six, Exertis confirmed.
“With data protection high up on the agenda of companies of all sizes, Dell EMC provides our resellers with industry leading solutions,” Beeson commented. “We have a great opportunity to grow the Dell EMC business in the UK channel and Rikki is the start of an on-going investment in adding resource and expertise.
“He comes with a great deal of experience both in distribution and more importantly knowledge of the storage market which will be invaluable for our customers.”
Harrison joins Exertis from Tech Data, where he was responsible for the IBM systems and storage arm of the business across the EMEA region. Before that, he was business manager for IBM storage at Arrow and boasts more than 20 years’ experience in the storage market.
“The opportunity to build a team dedicated to Dell EMC and develop a go-to-market strategy to significantly increase the business was a challenge that appealed to me,” Harrison said. “Exertis is a distributor with a clear focus on increasing its enterprise presence by offering resellers great solutions from world-class vendors.”
Exertis continues to invest in its Dell EMC team, having appointed a number of key figures to drive the business forward.
ChannelPro Newsletter
Stay up to date with the latest Channel industry news and analysis with our twice-weekly newsletter
Recently, Tyrone Kleynhams joined the distributor as enterprise business development manager, bringing 22 years’ experience at Dell spanning various roles and business segments.
The Exertis Dell EMC pre-sales team has also been bolstered with the appointments of IT industry veterans Donal O’Gorman and Ian Sheppard.
Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.
A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.
He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.
-
Security experts issue warning over the rise of 'gray bot' AI web scrapers
News While not malicious, the bots can overwhelm web applications in a way similar to bad actors
By Jane McCallion Published
-
Does speech recognition have a future in business tech?
Once a simple tool for dictation, speech recognition is being revolutionized by AI to improve customer experiences and drive inclusivity in the workforce
By Jonathan Weinberg Published
-
Selling on outcomes, not solutions – how the channel can improve sales success in 2025
Industry Insights The traditional solutions-led approach to channel sales needs to be adapted – here’s how
By Phil Skelton Published
-
Wasabi Technologies promotes Jon Howes to SVP of global sales
News The industry veteran will lead the cloud storage firm’s global sales operations as it looks to further growth
By Daniel Todd Published
-
Why technology resellers are essential to UK government
Industry Insight Technology resellers can play a pivotal role in supporting public sector digital transformation
By Sean Collins Published
-
How the channel can maximize market opportunities for business growth
Industry Insight Adapting to emerging technology trends, fostering closer client relationships, and building a strong online presence will be key to maximizing channel growth
By Anton Shelepchuk Published
-
Understanding the customer journey is key to building stronger client relationships
Industry Insight Understanding the complexities of the modern customer journey will be key to fostering robust, long-term relationships with clients
By Tony McNish Published
-
Building channel resilience in 2023 and beyond
Industry Insight Building a resilient, robust channel ecosystem could be key to weathering current economic trends
By John Nolan Published
-
Veritas bolsters partner program with new incentives and rewards
News A simplified channel platform process will enable partners to focus on their core strengths in FY24, the company says
By Daniel Todd Published
-
New Aryaka reseller program offers up to 35% deal margins
News The SD-WAN and unified SASE specialist is aiming to “reignite” its reseller partnerships
By Daniel Todd Published