Advania UK strengthens senior leadership team with double appointment

Advania UK has announced a brace of senior leadership appointments, with Sabrina Harris joining the business as chief financial officer (CFO) and Tara Allison taking the role of chief marketing officer (CMO).

The company – part of the Northern European IT services provider, Advania Group – said the move strengthens its leadership bench as it continues to expand its position in the UK market.

Sabrina Harris joins the business from telecoms giant BT, where she served in several senior finance roles, most recently heading up commercial finance across global teams and complex customer contracts.

Advania said she will add deep experience in driving profitability, strengthening financial governance, as well as expertise in supporting large-scale transformation in technology-led environments.

"Advania has clear momentum and a strong platform to build on,” Harris commented. “I look forward to working closely with the business to strengthen performance and support the next phase of development."

Tara Allison arrives with more than 25 years’ experience in B2B technology marketing, adding expertise in building brands and delivering commercial impact. Previously, she led Trend Micro’s marketing activities across the UK and Ireland, aligning brand, demand generation, and sales to deliver sustained growth across the region.

"Advania has a compelling proposition and a clear role to play for customers navigating complex technology decisions,” Allison said of her appointment.

“I’m excited to help bring that to life in the market and build greater visibility and engagement."

Building on strong UK momentum

Since its entry into the UK back in 2021, Advania has grown to become one of the prominent IT service providers in the country, expanding its portfolio of services through the acquisitions of Servium and CCS Media.

The firm said its latest leadership appointments reflect its commitment to maintaining momentum across the region, with a key focus on performance, visibility, and long-term customer relationships.

"We have built a strong position in the UK in a short period of time,” explained Advania CEO Hege Støre, in an announcement. “These appointments are about building on that foundation.

“Sabrina brings the financial leadership needed to support disciplined growth and performance, while Tara will play a key role in strengthening how we show up in the market and how we connect with customers."

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