Rubrik unveils new points-based partner programme

Rubrik logo set against a teal background with a white radial gradient starting int he middle and radiating outwards
(Image credit: Rubrik/IT Pro)

Zero trust data security provider Rubrik has announced its new Transform Partner Program, complete with a new points-based scoring system and customisable incentive plan.

The company says the revamped framework will help partners become trusted data security advisors to help improve cyber readiness, resilience, and recovery for their customers.

Rubrik’s zero trust data security solutions help organisations build business resilience against cyber attacks, malicious insiders, and operational disruptions. Powered by machine learning, the firm’s Security Cloud works to secure data across enterprise, software, as well as software as service (SaaS) applications.

With its refreshed partner programme, Rubrik’s vice president of global partners and alliances Ghazal Asif said partners will have access to key resources to better tackle modern security threats.

“Our commitment to collaborating with and enabling our partner ecosystem has never been stronger, and we’re committed to providing our partners opportunities to expand their earning potential and offerings through the Rubrik Transform Partner Program,” she said.

“Together, we aim to enable business resiliency for organisations around the world.”

Transform’s points-based system enables partners to accumulate points based on specific activities that are outlined in the programme, such as attending Rubrik events and workshops.


Supply chain as kill chain

Security in the era Zero Trust


Essentially, partners can accelerate their score by completing qualifying value-add activities designed to highlight the value of Rubrik Data Security.

This system allows partners to unlock tiers, which include Authorized Partner, Elite Partner, and Elite+ Partner. At the top levels, partners can leverage financial benefits and investments from Rubrik – regardless of their business type, size, or historical status, the firm said.

“Partners are critical to Rubrik’s mission of securing the world’s data,” said Brian McCarthy, Chief Revenue Officer of Rubrik. “We’ve experienced tremendous momentum with our partners and Rubrik is committed to continually investing in their success as part of our core go-to-market strategy.”

Rob Maniscalco, senior technology executive at Rubrik partner Gotham Technology Group, said the new programme “is a testament to Rubrik’s ongoing prioritisation of robust partnerships”.

“There are multiple avenues for rewards that are not just based on revenue,” he said. “This allows partners of all sizes to reap the benefits and enable a more holistic approach to Zero Trust Data Security for customers around the world.”

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.