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Channel focus: All you need to know about VMware's partner programChannel Focus Parent company continues to choose a fresh direction in a bid to increase partner capabilities and value to customers
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HPE selects CrowdStrike to safeguard high-performance AI workloadsNews The security vendor joins HPE’s Unleash AI partner program, bringing Falcon security capabilities to HPE Private Cloud AI
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Wasabi has big plans for its EMEA partner program in 2026News The cloud storage vendor’s new-look channel initiative includes a new Systems Integrator program
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Channel focus: All you need to know about AWS' partner programAmbition has always ridden high at Amazon, and in 2025, the approach continues to keep the vendor at the forefront
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HPE launches first phase of new-look Partner Ready Vantage programNews The IT giant’s freshly unified channel initiative combines its legacy programs into a single framework
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Netgear ramps up enterprise focus with new partner programNews The new Netgear Drive Partner Success Program introduces new tools and resources to help partners drive growth and profitability
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Park Place Technologies launches debut partner program in EuropeNews The IT infrastructure specialist is seeking new partners across EMEA to deliver its Entuity Software platform to customers
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Redefining the channel: Evolving partner models are unlocking innovation, value, and recurring revenueIndustry Insights Channel partners are evolving into consultants, driving AI innovation and recurring revenue growth
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Snowflake revamps channel program to meet rising data and AI demandNews The new-look Snowflake Partner Network (SPN) now includes new training resources, improved structures geared towards growth, as well as increased channel networking opportunities.
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Channel focus: All you need to know about Citrix's partner programChannel focus Citrix continues to focus on channel strengths that it sees promote growth -- rather than diluting resources across a larger channel
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Monday.com expands partner program with new AI and Service specializationsNews The software provider has refreshed its channel ecosystem to recognize and reward top-performing AI and Service partners
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Channel Focus: All you need to know about Snowflake's partner programSnowflake wants partners to help with its mission to make 'the AI era' easy, efficient, and trusted...
