CenturyLink has announced the expansion of its global channel programme in EMEA, as the digital service provider looks to grow its partner base and attract new partners in the region.
A reaction to increased market demand, the company said its freshly expanded programme provides partners with greater access to the tools and resources required to meet customers’ digital transformation needs with tailored solutions.
“The expansion of our channel partner programme gives our current North American partner base direct access to resources in EMEA to better service customers, as well as allows CenturyLink to recruit new partners in the region who can take advantage of our extensive global solutions and network footprint,” said Craig Patterson, vice president of indirect sales at CenturyLink.
“This regional launch underscores our continued commitment to our partner community and recognises the critical role the indirect channel plays in enabling our mutual customers to become more digital.”
CenturyLink’s portfolio offers partners solutions that span networking, security, hybrid cloud and IT, voice and unified communications, as well as managed services and IT consulting.
Designed to work with a variety of business models, it’s global channel partner programme then provides businesses with dedicated account teams, as well as sales, marketing, development, operational and maintenance support for the duration of the customer life-cycle.
Through the dedicated CenturyLink partner portal, partners also have access to a comprehensive repository of materials and training to grow their business, the firm said.
“Organisations are increasingly seeking providers that can help them transform their business through improved operational efficiency, IT agility and security,” added Bart van Aanholt, vice president of Continental Europe and MEA sales at CenturyLink.
“This market demand, together with the advantages provided by CenturyLink’s channel partner programme offers a compelling opportunity for partners. Our expansion in EMEA combines innovative technologies with industry-leading, dedicated channel resources and a focus on providing an exceptional customer experience, to give partners a strong platform for success.”
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