Palo Alto overhauls its NextWave partner programme

Palo Alto Networks sign at the Company headquarters in Silicon Valley

Cyber security giant Palo Alto has announced a number of enhancements to its NextWave Partner Program, designed to boost programme flexibility, fuel long-term growth and enable the expansion of partner-led services.

The NextWave program currently protects more than 56,000 customers across more than 150 countries, including 85 of the Fortune 100 and 63% of the Global 2000. With this overhaul, the firm said it will offer a superior customer experience that helps partners capitalise on new opportunities.

The additions include new profitability initiatives that provide extra options for partners looking to grow their business. These incorporate streamlined programme levels, tiered discount structures, as well as four new incentives aimed at boosting margins and profitability.

These incentives – Deal Registration, Partner Value, Distribution Value and Renewals – reward partners for executing “predefined activities”, the firm explained, while a new rebate for Diamond partners allows Palo Alto Networks to invest in its most committed partners.

Palo Alto has also rolled out a dedicated managed services programme for further partner-led opportunities, which it says offers a clear path for capitalising on the rapidly growing managed services opportunity.

New Services Offering Kits enable partners to help scale the delivery of cyber security services, providing the tools, training and resources to build and expand their Palo Alto Networks-based services practice.

The NextWave program’s new systems and processes have also been designed to make doing business easier by simplifying the quoting and approval process for an accelerated sales cycle, the firm explained.

"Our continued growth and success are dependent on our ability to quickly adapt to changing customer, market, and business dynamics together with our partners," said Karl Soderlund, senior vice president of worldwide channels at Palo Alto Networks.

"The NextWave Partner Program enhancements unveiled today underscore our commitment to the channel by providing more opportunities to excel together and keep our mutual customers protected from successful cyber attacks."

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.