Advania targets fresh growth with new UK chief executive
The seasoned technology veteran will lead the IT services provider into its next phase of growth and transformation
Advania UK has announced the appointment of Annette Murphy as its new chief executive officer (CEO), as the IT services provider looks to its next phase of growth.
An experienced industry leader, she arrives with a strong track record of scaling technology businesses through periods of growth, transformation, and integration.
Previously, she has held senior and commercial and general management roles at Colt Technology Services, Lumen, Zayo/GEO, and BT, covering the UK, EMEA, Asia-Pacific, and other global markets.
Murphy also adds deep experience of building high-performing teams, leading complex transformation programs, as well as developing strong relationships with both customers and partners.
She succeeds Hege Støre, Group CEO of Advania, who has led the UK business in an interim capacity while it searched for a full time replacement.
In an announcement, Støre said Murphy brings the depth of expertise required to lead the UK business as the wider company enters into its next “pivotal and transitional” chapter.
“Annette has an outstanding track record of leading technology businesses through growth and transformation,” she explained. “Her commercial experience, customer focus and commitment to building high-performing teams make her the right leader for Advania UK as we enter our next phase. We are delighted to welcome her to the business.”
Stay up to date with the latest Channel industry news and analysis with our twice-weekly newsletter
Growing Advania’s UK business
The appointment comes as Advania continues to expand its capabilities through a combination of acquisitions and investment in new technology, while many UK businesses are looking to modernize their infrastructure, adopt cloud technologies, and seek more advanced AI-assisted workflows.
The company recently launched Advania ALT, a sovereign AI platform designed to give UK organizations more control over how AI is deployed, where sensitive data is held, and which AI models are used.
Advania said Murphy’s leadership will help the company build on its technical foundations, expand its capabilities, as well as further improve customer outcomes.
Commenting on her new role, Murphy highlighted Advania UK’s “impressive combination” of technical expertise and strong customer relationships, as well as its acquisitions and technology investment.
“Advania ALT represents an important part of where the market is heading, particularly as organisations look for ways to use AI while keeping control of their data,” she said. “I’m looking forward to building on that foundation and taking the business into its next phase.
“Together, we have a significant opportunity to help organisations navigate change and realise greater value from technology.”
FOLLOW US ON SOCIAL MEDIA
Follow ITPro on Google News and add us as a preferred source to keep tabs on all our latest news, analysis, views, and reviews.
You can also follow ITPro on LinkedIn, X, Facebook, and BlueSky.
Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.
A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.
He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.
-
AI agents have a mind of their own – and that’s a problem for businessesNew research shows that half of organizations are having to deal with agent behaviour that hasn't been authorized or approved.
-
US raids laptop farms used to funnel $3 million to North Korea in fake candidate scamThe Famous Chollima operation hit organizations in the health care, communications, cyber support, retail, and manufacturing sectors
-
Overe targets MSP and SMB security gains with former Sophos CSO appointmentNews Overe wants to bolster support for MSPs and small businesses after a “massive win” on the recruitment front
-
Tesco names Chris Blatchford as new chief technology officerNews Blatchford will join the supermarket group in March 2027, following the upcoming retirement of Guus Dekkers
-
NetApp strengthens UK&I leadership bench with double appointmentNews Liam Varndell joins the vendor as senior director of solutions engineering, while Simon Mead becomes senior director of partner sales
-
Nebula appoints Jack Bell as strategic partner acquisition managerNews The new hire brings eleven years of telecoms industry experience to the vendor’s channel team
-
GCX Managed Services eyes channel growth with triple leadership hireNews The managed network and security services provider has appointed new channel leads for the UK, Italy, and the DACH region
-
Freeths names new CTO in digital transformation pushNews The former Forvis Mazars executive will lead the law firm’s technology strategy as it continues to invest in digital transformation
-
Colt DCS names Quy Nguyen as chief executive officerNews The experienced leader steps into the role on a full-time basis following a four-month spell as acting CEO
-
Rackspace names Chetan Gupta as chief AI officer in sovereignty pushNews The AI veteran joins the enterprise infrastructure vendor from Hitachi and will lead its strategy around enterprise and sovereign AI