Brother UK hires new commercial chief amid channel strategy shake-up
The appointment comes as the vendor looks to strengthen its channel strategy and support continued market expansion.
Brother UK has announced the appointment of company veteran Julie Harrison as its new chief commercial officer (CCO).
The business technology solutions provider said the move reinforces its leadership capacity as it continues to strengthen its print and labelling portfolio, as well as expand its channel presence.
Harrison steps into the role following more than 30 years with the business, adding key experience across commercial operations – including promotions, rebates and bid management, as well as sales forecasting and budget planning. Most recently, she served as head of commercial and business planning.
She will sit on the leadership team alongside Brother UK’s managing director Phil Jones MBE and senior executives across finance, marketing, revenue, and operations.
In an announcement, Jones said Harrison’s extensive expertise will be a key asset to the company as it continues to expand its footprint.
“Julie and I have worked together for over three decades and she is a great example of someone that has risen through the ranks of the company due to her rock-solid reliability, ability to handle complex problems and attention to detail,” he commented.
“I am delighted she will join our senior leadership team as we continue to pursue growth and expand into new vertical markets.”
Brother UK’s targets channel growth
Based in Tameside, Greater Manchester, Brother UK provides print, scan, and labelling technology to both home users and organizations of all sizes through its partner-led go-to-market model.
As CCO, Brother said Harrison will now play an instrumental role in shaping pricing programs that enable sustainable, mutually beneficial growth across the channel.
Commenting on her appointment, Harrison said her 30-year career at the company has given her a strong understanding of the importance of building strong, consistent foundations for growth – from how the business supports partners commercially, to how it plans and delivers for the long term.
“Joining the leadership team reflects the importance we place on getting those fundamentals right,” she explained.
“Whether it’s bid management, forecasting or partner programmes, these are the areas that ensure we deliver on our commitments and build lasting relationships across our channel partners.”
FOLLOW US ON SOCIAL MEDIA
Follow ITPro on Google News and add us as a preferred source to keep tabs on all our latest news, analysis, views, and reviews.
You can also follow ITPro on LinkedIn, X, Facebook, and BlueSky.
-
AWS hits back at EU cloud 'gatekeeper' designation hintsNews Gatekeeper designation under the legislation would force AWS and Microsoft to make concessions
-
Is the Top500 meaningless? Not so, says US national laboratory CTOIn-depth LINPACK may measure only one process, but there are real and meaningful use cases for exascale systems
-
Monday.com promotes Ben Barnett to lead EMEA growth strategyNews Barnett's promotion puts him in charge of the vendor's regional go-to-market operations and AI platform expansion across EMEA
-
Leaseweb launches new partner program amid fresh channel investmentNews The cloud provider has also appointed former OVHcloud channel leader Jason Goody to expand its UK partner ecosystem
-
Starburst appoints former Datadog security leader as CISONews Paras Malhotra will oversee the enterprise intelligence vendor’s security strategy amid growing demand for AI and data-driven solutions
-
EfficiencyIT taps Schneider Electric channel exec in growth driveNews The modular data center specialist has strengthened its executive bench with the arrival of Giles Pattison as business transformation director
-
Percona taps Louis Hood to lead global partnerships strategyNews The channel veteran will work to expand the company’s partner ecosystem and improve customer access to its open source database solutions
-
Terzo taps former Accenture leader to drive channel expansionNews The financial and analytics specialist has named Daniel Haitz as head of strategic partnerships and channel growth
-
Sage strengthens leadership bench with double executive hireNews The software vendor has announced the appointments of Krish Vitaldevara as chief product officer and Anand Swaminathan as chief strategy officer
-
SCC appoints former Microsoft leader to head up UK public sector businessNews Alexandra Wilkinson joins the Birmingham-based provider as it looks to expand public sector growth and AI adoption initiatives
