Distributor Computers Unlimited (CU) has today officially joined Exertis UK, rebranding as Exertis Unlimited.
CU was acquired by Exertis in May 2015 and supplies a range of third party branded software, IT hardware and CE products to more than 2,000 customers in the UK and Europe.
“Since the acquisition of CU, we have had the opportunity to work together, leveraging the skills and product categories of both companies,” comments Gerry O’Keeffe, managing director of Exertis UK&I. “Exertis Unlimited becomes a key business unit that complements our strategy of providing specialism and expertise right across the technology sector for a diverse set of customers.”
Exertis Unlimited will continue to specialise in products and accessories for Apple, smart home technology, products for creative professionals and audio products.
Tony Taylor, COO of Exertis Unlimited, says: “By retaining the Unlimited name, we’re recognising the unique culture, values and skills that have been built over the last 30 years. It’s also a strong statement to our vendors and customers that we will continue to offer the services and support that they have enjoyed, enhanced by the reach and resources of Exertis.”
Existing contact details for CU remain for Exertis Unlimited.
-
A threat to Google’s dominance? The AI browser wars have begun – here are the top contenders vying for the crownNews Perplexity has unveiled its Comet browser while OpenAI is reportedly planning to follow suit
-
Google Cloud Summit London 2025: Practical AI deploymentITPro Podcast As startups take hold of technologies such as AI agents, where is the sector headed?
-
SAS appoints Matt Parson as new chief revenue officerNews The former ExtraHop and Red Hat exec will spearhead SAS' global financial strategy as it targets further growth
-
ExtraHop builds on APAC momentum with Singapore expansionNews The vendor said its increased presence will help enterprises across the Asia Pacific region better meet evolving compliance demands
-
Effective Data and Cleo expand partnership to drive supply chain integration capabilitiesNews The agreement will deepen collaboration between the Cleo Integration Cloud (CIC) and Effective Data’s data integration expertise
-
ManageEngine debuts new MSP platform to streamline IT operationsNews The new MSP Central platform targets IT sprawl with integrated RMM, PSA, and advanced server monitoring
-
The top trends shaping the future of the channelNews As part of its 40th anniversary celebrations, Westcon-Comstor has outlined some of the key channel growth drivers it expects to see in Q2 2025 and beyond.
-
Alteryx announces new chief marketing officer amid global expansionNews The former UserTesting CMO will lead Alteryx’ marketing strategy as it looks to expand its global footprint
-
HPE just announced huge changes to its channel programsNews HPE has announced the launch of HPE Partner Ready Vantage, a new unified channel program designed to help partners unlock new growth opportunities.
-
UiPath names Simon Pettit as new AVP for UK and IrelandNews The seasoned leader will spearhead region-specific transformation projects as UiPath looks to drive operational growth and customer engagement
