CU changes name to Exertis Unlimited

Distributor Computers Unlimited (CU) has today officially joined Exertis UK, rebranding as Exertis Unlimited.

CU was acquired by Exertis in May 2015 and supplies a range of third party branded software, IT hardware and CE products to more than 2,000 customers in the UK and Europe.

“Since the acquisition of CU, we have had the opportunity to work together, leveraging the skills and product categories of both companies,” comments Gerry O’Keeffe, managing director of Exertis UK&I. “Exertis Unlimited becomes a key business unit that complements our strategy of providing specialism and expertise right across the technology sector for a diverse set of customers.”

Exertis Unlimited will continue to specialise in products and accessories for Apple, smart home technology, products for creative professionals and audio products.

Tony Taylor, COO of Exertis Unlimited, says: “By retaining the Unlimited name, we’re recognising the unique culture, values and skills that have been built over the last 30 years. It’s also a strong statement to our vendors and customers that we will continue to offer the services and support that they have enjoyed, enhanced by the reach and resources of Exertis.”

Existing contact details for CU remain for Exertis Unlimited.