Distributor Computers Unlimited (CU) has today officially joined Exertis UK, rebranding as Exertis Unlimited.
CU was acquired by Exertis in May 2015 and supplies a range of third party branded software, IT hardware and CE products to more than 2,000 customers in the UK and Europe.
“Since the acquisition of CU, we have had the opportunity to work together, leveraging the skills and product categories of both companies,” comments Gerry O’Keeffe, managing director of Exertis UK&I. “Exertis Unlimited becomes a key business unit that complements our strategy of providing specialism and expertise right across the technology sector for a diverse set of customers.”
Exertis Unlimited will continue to specialise in products and accessories for Apple, smart home technology, products for creative professionals and audio products.
Tony Taylor, COO of Exertis Unlimited, says: “By retaining the Unlimited name, we’re recognising the unique culture, values and skills that have been built over the last 30 years. It’s also a strong statement to our vendors and customers that we will continue to offer the services and support that they have enjoyed, enhanced by the reach and resources of Exertis.”
Existing contact details for CU remain for Exertis Unlimited.
Stay up to date with the latest Channel industry news and analysis with our twice-weekly newsletter
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.
-
Cisco sounds alarm over new Russian malware campaign hitting firms in US and EuropeNews UAT-11795 is weaponizing legitimate software such as WebEx and Zoom to dupe victims
-
Why doesn't more data produce better results?ITPro Podcast Riverbed CIO Fernando Castanheira talks about data and how businesses can use it better
-
Delinea targets AI-driven growth with new partner programNews The new initiative introduces protected discounts, codified deal registration rules, and AI-powered enablement for channel partners
-
One Identity targets EMEA, North America growth with new channel hiresNews The identity security vendor has appointed veteran channel leaders Marianne Van Der Pluym and Tracey Mead to drive its regional partner strategy
-
Leaseweb launches new partner program amid fresh channel investmentNews The cloud provider has also appointed former OVHcloud channel leader Jason Goody to expand its UK partner ecosystem
-
Kaseya cuts the ribbon on new MSP Success program in partner growth driveNews The initiative combines digital marketing, peer collaboration, and community engagement tools to help partners tackle customer acquisition challenges
-
SecurityHQ names Aaron Hambleton as VP of product and servicesNews Industry veteran will lead product and service innovation across the provider's cybersecurity portfolio
-
EfficiencyIT taps Schneider Electric channel exec in growth driveNews The modular data center specialist has strengthened its executive bench with the arrival of Giles Pattison as business transformation director
-
SCC appoints former Microsoft leader to head up UK public sector businessNews Alexandra Wilkinson joins the Birmingham-based provider as it looks to expand public sector growth and AI adoption initiatives
-
Panasonic Toughbook marks 30th year with new European partner programNews The revamped initiative introduces a new deal registration system, enhanced training programs, and fresh growth incentives