MapR updates channel programme

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Enterprise software vendor MapR Technologies has updated its channel programme to includes a new entry-level tier for partners.

The MapR Converge Partners programme now comprises three tiers: Affiliate, Preferred, and Elite. The Affiliate Level targets new partners, Preferred is for established partners with regional presence and provides and the Elite Level is by invitation only and is represented by companies with significant global presence with a proven MapR track record.

The vendor says it designed the latest version of the programme “to help partners leverage production-ready converged data solutions for enabling their customers’ mission-critical applications.” Additionally, technology partners can receive product certification through product evaluation and testing, which verifies interoperability with MapR.

Geneva Lake, vice president of worldwide alliances at MapR says the company has “built up this worldwide alliance programme to help our partners drive new revenue and accelerate big data deployments worldwide.”

The new programme comes as San Jose-based MapR looks to increase the amount of business it does through the channel in EMEA. The vendor, which has around 200 channel partners across the region, says it wants to grow partner revenue from 25 percent to 35 percent within the next 12 months.

The firm says it is focusing its recruitment efforts on global Sis, as well as regional consulting outfits, VARs and OEMs.

MapR, which develops and sells Apache Hadoop-derived software, says it grew its overall business grew 100 percent in EMEA “in the past several months.”

Christine has been a tech journalist for over 20 years, 10 of which she spent exclusively covering the IT Channel. From 2006-2009 she worked as the editor of Channel Business, before moving on to ChannelPro where she was editor and, latterly, senior editor.

Since 2016, she has been a freelance writer, editor, and copywriter and continues to cover the channel in addition to broader IT themes. Additionally, she provides media training explaining what the channel is and why it’s important to businesses.