IBM has enhanced its PartnerWorld Program to improve partner growth in areas including cloud, cognitive behaviour and security.
To do this, the company will introduce new competencies to ensure partners are future-ready. Some of the highlighted areas include information, risk and protection, cloud video, high speed transfer and continuous engineering as part of its Watson Internet of Things (IoT) strand.
Another new competency, in IBM Global Financing, will help partners build up a customer base in financial services, which can be used to differentiate themselves from other partners offering IBM's products and services.
“As digital and cloud solutions continue to transform industries, the time is now for our partners to deliver cognitive solutions with deep vertical expertise built on the IBM Cloud platform and made available in an omni-channel environment,” said Marc Dupaquier, general manager of IBM Global Business Partners.
“We’ve expanded and redesigned the PartnerWorld programme to guide business partners of all types and models in developing capabilities aligned to our cognitive solutions and cloud platform strategy to deliver high client value.”
IBM's updated PartnerWorld Program will also have four new strategic initiatives launching now and in Q2, and these will be reflected in changes to the programme's architecture.
The first part of this is a new embedded solutions agreement, letting partners integrate their own services and value-added services alongside IBM products.
IBM has also introduced a Ready for IBM Cloud validation for ISVs, encouraging them to build their cloud services as part of the company's drive to boost cloud offerings using Bluemix.
Later in the year, IBM will further enhance its PartnerWorld Program with IBM Express Start, designed to make it easier for new business partners to resell IBM's entry-level products. From April, all partners will be able to take advantage of better software incentives with higher rewards and better support to boost sales.
-
BreachForums founder resentenced to three years in prisonNews A US appeals court vacated his previous sentence and remanded the case for resentencing
-
Redefining the channel: Evolving partner models are unlocking innovation, value, and recurring revenueIndustry Insights Channel partners are evolving into consultants, driving AI innovation and recurring revenue growth
-
Redefining the channel: Evolving partner models are unlocking innovation, value, and recurring revenue
Industry Insights Channel partners are evolving into consultants, driving AI innovation and recurring revenue growth
-
Snowflake revamps channel program to meet rising data and AI demandNews The new-look Snowflake Partner Network (SPN) now includes new training resources, improved structures geared towards growth, as well as increased channel networking opportunities.
-
RingCentral expands contact center capabilities with CommunityWFM acquisitionNews RingCX customers can now leverage CommunityWFM’s range of AI-powered workforce management tools
-
Channel focus: All you need to know about Citrix's partner programChannel focus Citrix continues to focus on channel strengths that it sees promote growth -- rather than diluting resources across a larger channel
-
Okta acquires Axiom Security to enhance privileged access managementNews Axiom’s identity-centric PAM capabilities will be integrated into Okta’s Privilege Access platform over the coming months
-
Nasuni targets fresh growth under revamped leadership teamNews The unified file data platform provider has announced a trio of executive hires as the firm looks to strengthen its standing in the enterprise AI era
-
NinjaOne appoints industry veteran Paul Redding to lead MSP partnershipsNews The former CyberQP executive will spearhead NinjaOne’s efforts to accelerate growth for MSP partners and customers
-
KnowBe4 names Joel Kemmerer as new CIONews The experienced IT veteran will help lead critical digital transformation activities as the vendor continues its growth journey
