BlueJeans aims for US with Ingram Micro channel deal

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BlueJeans has become the latest firm to pen a distribution deal with Ingram Micro as it takes aim on the US market.

Although the companies already have a firm relationship covering Europe and the Asia Pacific market, this new arrangement means Ingram Micro is able to sell BlueJeans' cloud collaboration solutions across the pond.

Ingram Micro will hook BlueJeans' unified communications products, including BlueJeans Meetings, BlueJeans Rooms and BlueJeans Events up with its channel partners throughout the US, who will then be able to sell them on to businesses looking to ramp up their collaboration tools for employees and customers.

“BlueJeans is a cloud-native meetings platform and a natural fit within our growing unified communications and collaboration portfolio,” said Jeff Yelton, executive director of Ingram Micro. “Demand for intelligent workplaces is building among businesses of all sizes, and we’re excited to extend our relationship with BlueJeans and expand our U.S. portfolio to include BlueJean’s one-touch video, audio and web conferencing solutions.”

Managing the relationship with Ingram Micro, BlueJeans has appointed a new SVP of global channels. Industry veteran Barry Ruditsky has extensive experience managing the channel, with 11 years spent at EMC as indirect sales chief. He joins BlueJeans from Actiance, where he worked with ISVs and OEMs, including IBM, and launched a global VAR programme for the company.

“There is a terrific market opportunity for BlueJeans as we continue to work alongside the industry’s best partners, including Ingram Micro,” Ruditsky said.

“Enterprise companies in every market segment are fully aware of the impact that meeting and collaboration solutions like BlueJeans have on the morale, engagement and bottom line of the business. There is literally an endless runway for us to grow with our partner community.”

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.