The VAR guide to an effective pricing strategy

A cartoon PC monitor with gears and graphs displayed

published 15 November 2019

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Smart pricing based on a sound business strategy is fundamental to the success of your business. Can you afford to keep your business running without implementing a pricing strategy?

This whitepaper shows how addressing just one or two points has the potential to substantially impact your bottom line, and explores how tools from templates and spreadsheet imports to catalogue management can come together to bring about a more profitable business.

Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.

Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.