Alkira names Bruce Hockin as new EMEA and APAC channel chief
Hockin will lead the vendor's channel growth strategy across the two regions as it looks to meet the growing demand for network infrastructure as a service
Network infrastructure as a service vendor Alkira has announced the appointment of Bruce Hockin as its new international channel director for EMEA and APAC.
With two decades of experience in the industry, Hockin arrives with deep expertise in generating new business and a track record of championing disruptive, emerging technologies. Previously, he served in channel leadership roles at Cequence Security, Picus Security, and Arcserve.
In his new role, Hockin is tasked with implementing and expanding Alkira's channel growth strategy across both EMEA and APAC as the firm looks to meet the growing demand for AI-native network infrastructure delivered as a service solutions.
"Working in the network infrastructure space has been foundational to my professional journey, which makes Alkira's vision for AI-era networking especially inspiring to be a part of," Hockin said in an announcement. "I can't wait to get stuck in and help partners take advantage of this incredible market opportunity."
Founded in 2018, Alkira provides AI-native network infrastructure as a service, an intelligent network fabric that enables organizations to build, secure, and manage cloud networks at speed without the need to own the underlying hardware.
Increasing demand for AI-ready networking infrastructure has fueled strong growth for the platform in recent times, and the vendor's channel team has played a key role in guiding the business through its expansion.
In fact, Alkira's channel annual contract value soared by 255% year-over-year, and its revenue doubled from fiscal year 2024 to 2025. The firm said its 100% partner-centric model is the driving force behind this success and has led to 72% of new customers being sourced through its channel.
Doug Houghton, Alkira's director of channels, said Hockin's experience in cultivating partnerships and driving growth will be a key asset as the company looks to expand its reach even further.
"His experience working with AI-forward partners will help us guide enterprises with our AI-native network infrastructure and their overall AI strategy," he commented. "I'm excited to see our partner ecosystem strengthen and our shared growth accelerate under his direction."
-
nLighten eyes fresh growth under new CEO and CFONews Dame Dawn Childs and Matthew Harris join the data center provider’s executive team as it looks to meet growing edge infrastructure demand
-
NetApp names new CTO to lead EMEA, LATAM technical strategyNews The experienced AI and infrastructure leader will focus on helping customers turn data into a competitive advantage across hybrid environments
-
Node4 names new CEO and chair in double leadership swoopNews Neil Muller joins the business as chief executive officer, while Patrick De Smedt has been named non-executive chair
-
Claroty names John Ryan as new global channel chiefNews The experienced channel leader will head up Claroty’s global partner strategy as the vendor looks to scale ecosystem growth
-
UK Semiconductor Centre names new international partnerships chief
News The appointment aims to strengthen international collaboration and attract fresh investment into the UK’s semiconductor sector
-
Brother UK taps Mike Brown to spearhead channel growthNews The seasoned channel specialist will focus on expanding the vendor’s partner network and driving reseller revenue opportunities
-
SailPoint names new CPO in identity security growth driveNews The identity security vendor has tapped the former Microsoft executive to help drive product innovation and growth
-
AND Digital builds on US market momentum with new strategy and operations chiefNews Hardy will oversee the digital consultancy’s business strategy in the region as it looks to build on recent growth.
