Pax8 and Microsoft are teaming up to supercharge MSP growth
The new agreement includes integration between Pax8 and Microsoft Marketplace alongside a new OneCloud Guided Growth enablement initiative
Cloud commerce marketplace Pax8 has announced an expansion of its alliance with Microsoft to help MSP partners drive new growth and differentiation.
The agreement sees Pax8 become one of the first of five partners to integrate with Microsoft Marketplace, alongside the introduction of Pax8 OneCloud Guided Growth, a new initiative designed to help partners such as managed intelligence providers (MIPs) build and scale the entire Microsoft Cloud stack.
“With Microsoft, we’re not just building technology, we’re building the future of managed intelligence,” said Nick Heddy, Pax8’s president and chief commerce officer, in an announcement.
“Our joint innovations in AI, security, and cloud orchestration are redefining what’s possible for MIPs and the SMBs they serve.”
Marketplace integration
As one of five global launch partners, Pax8 is integrating the Redmond giant’s unified Marketplace platform – which combines AppSource and Azure Marketplace – into its own offering to help partners access and resell AI applications, as well as bundle third-party apps with their own offerings.
The integration will enable partners to offer solutions that are pre-vetted for Microsoft compatibility, resulting in a streamlined implementation process and reduced deployment friction.
Pax8 said these new initiatives represent an opportunity for channel partners to speed up time to market, while taking advantage of higher revenue potential through diversified Microsoft practices.
“By embedding Microsoft’s Marketplace into our own, we’re giving partners a powerful new way to scale their offerings and reach new customers faster while supporting a key initiative of Microsoft,” commented Oguo Atuanya, corporate vice president of Vendor Experience at Pax8.
OneCloud Guided Growth
The expanded alliance also sees the introduction of OneCloud Guided Growth, a new phased enablement journey designed to help MSPs build and scale the entire Microsoft Cloud stack – including Microsoft 365, Dynamics 365, Azure, Security, and Copilot.
First unveiled at Pax8’s Beyond EMEA 2025 event in Amsterdam, the program includes a five-phase curriculum with tailored assessments across strategy, operations, technical readiness, sales, and go-to-market.
MSPs can also leverage more than 110 courses and over 20 learning paths aligned to partner maturity and growth goals, enabling further strategic differentiation and greater recognition.
Commenting on the initiative, Pax8’s chief experience officer, Craig Donovan, said partners now seek a roadmap to growth as opposed to simply looking for new tools.
“We are always looking for ways to enhance our partnership with Microsoft to benefit our collective partner ecosystem,” he said. “OneCloud Guided Growth equips MSPs with the strategy, support, and confidence to expand their Microsoft offerings and deliver transformative value to their customers.”
Make sure to follow ITPro on Google News to keep tabs on all our latest news, analysis, and reviews.
MORE FROM CHANNELPRO
- HPE launches first phase of new-look Partner Ready Vantage program
- Box and AWS announce new multi-year AI collaboration
- Nozomi Networks eyes channel growth with double executive appointment
-
AWS hits back at EU cloud 'gatekeeper' designation hintsNews Gatekeeper designation under the legislation would force AWS and Microsoft to make concessions
-
Is the Top500 meaningless? Not so, says US national laboratory CTOIn-depth LINPACK may measure only one process, but there are real and meaningful use cases for exascale systems
-
Commvault signs multi-year partnership with Microsoft in cyber resilience driveNews A new multi-year agreement will see Commvault’s AI and cyber resilience platform offered as a native ISV service on Azure
-
When flat-fee support stops working: How UK MSPs can turn observability into marginUK MSPs should monetise managed observability to cut ticket noise, protect margins
-
What are the minimum skills for AI use?We're all talking about AI but do we all have the right skills to maximize its potential in our roles, departments, and organizations?
-
MSP 3.0: Managed services enter a new eraAutomation, AI, and growing compliance demands are forcing MSPs to rethink their role, moving beyond traditional IT support towards a more strategic advisory model
-
Forget tokenomics – agents are a personnel costLooking at AI agents as an IT cost is to misunderstand what they are, says HPE chief
-
The evolving role of the CISO and how it impacts channel partnersIndustry Insights The traditional IT sales cycle is being rewritten as CISOs emerge as the most important stakeholders for channel partners to align solutions with
-
Kaseya cuts the ribbon on new MSP Success program in partner growth driveNews The initiative combines digital marketing, peer collaboration, and community engagement tools to help partners tackle customer acquisition challenges
-
Why More MSPs are adopting integrated platforms and vertical-specific market strategiesIndustry Insights What are the top tactics that MSPs are using to deliver these services at scale?
