Pax8 and Microsoft are teaming up to supercharge MSP growth
The new agreement includes integration between Pax8 and Microsoft Marketplace alongside a new OneCloud Guided Growth enablement initiative
Cloud commerce marketplace Pax8 has announced an expansion of its alliance with Microsoft to help MSP partners drive new growth and differentiation.
The agreement sees Pax8 become one of the first of five partners to integrate with Microsoft Marketplace, alongside the introduction of Pax8 OneCloud Guided Growth, a new initiative designed to help partners such as managed intelligence providers (MIPs) build and scale the entire Microsoft Cloud stack.
“With Microsoft, we’re not just building technology, we’re building the future of managed intelligence,” said Nick Heddy, Pax8’s president and chief commerce officer, in an announcement.
“Our joint innovations in AI, security, and cloud orchestration are redefining what’s possible for MIPs and the SMBs they serve.”
Marketplace integration
As one of five global launch partners, Pax8 is integrating the Redmond giant’s unified Marketplace platform – which combines AppSource and Azure Marketplace – into its own offering to help partners access and resell AI applications, as well as bundle third-party apps with their own offerings.
The integration will enable partners to offer solutions that are pre-vetted for Microsoft compatibility, resulting in a streamlined implementation process and reduced deployment friction.
Pax8 said these new initiatives represent an opportunity for channel partners to speed up time to market, while taking advantage of higher revenue potential through diversified Microsoft practices.
Stay up to date with the latest Channel industry news and analysis with our twice-weekly newsletter
“By embedding Microsoft’s Marketplace into our own, we’re giving partners a powerful new way to scale their offerings and reach new customers faster while supporting a key initiative of Microsoft,” commented Oguo Atuanya, corporate vice president of Vendor Experience at Pax8.
OneCloud Guided Growth
The expanded alliance also sees the introduction of OneCloud Guided Growth, a new phased enablement journey designed to help MSPs build and scale the entire Microsoft Cloud stack – including Microsoft 365, Dynamics 365, Azure, Security, and Copilot.
First unveiled at Pax8’s Beyond EMEA 2025 event in Amsterdam, the program includes a five-phase curriculum with tailored assessments across strategy, operations, technical readiness, sales, and go-to-market.
MSPs can also leverage more than 110 courses and over 20 learning paths aligned to partner maturity and growth goals, enabling further strategic differentiation and greater recognition.
Commenting on the initiative, Pax8’s chief experience officer, Craig Donovan, said partners now seek a roadmap to growth as opposed to simply looking for new tools.
“We are always looking for ways to enhance our partnership with Microsoft to benefit our collective partner ecosystem,” he said. “OneCloud Guided Growth equips MSPs with the strategy, support, and confidence to expand their Microsoft offerings and deliver transformative value to their customers.”
Make sure to follow ITPro on Google News to keep tabs on all our latest news, analysis, and reviews.
MORE FROM CHANNELPRO
- HPE launches first phase of new-look Partner Ready Vantage program
- Box and AWS announce new multi-year AI collaboration
- Nozomi Networks eyes channel growth with double executive appointment
Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.
A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.
He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.
-
The havoc of modern refresh cycles — why the enterprise is all over the place on revitalizing hardwareIn-depth From user laptops to IT infrastructure, a confluence of forces has ripped up the playbook
-
MSI MP245PDG reviewReviews A business-focused 24in monitor that packs in USB-C, a Full HD webcam, and useful connectivity – at a price
-
When your customer falls under NIS2, so do youIndustry Insights NIS2 has broader implications for the channel itself, and partners and MSPs need to understand these before they rush to sell
-
‘The most useful thing a leader can do right now is admit the plan is unfinished’: Workers are being told to use AI, but not why to use it – here’s why that mattersNews A Culture Amp survey shows workers are eager for AI tools, but they'd like to know the business goal of the technology
-
How MSPs can scale profitability and stand out in 2027Managing shifting customer expectations and adopting new technologies requires far more than basic technical capability. TD SYNNEX MSP Evolve™ provides strategic resources, expert knowledge, skills training, and continuous support necessary to accelerate growth
-
AI skills investment could boost the UK economy by £80 billion – but there's still a long way to go before firms can capitalize on the technologyNews Researchers are calling for a Skills Tax Credit to incentivize employers
-
Slicing through the static: why data quality is the channel’s ultimate competitive advantageIndustry Insights There's real risk from fragmented telemetry for channel partners...
-
An AI kill switch ‘only solves half the problem’ with national security – British firms need to reduce reliance on foreign techNews Efforts to protect national security are welcomed, but bolstering sovereignty is also required
-
Achieving agility: Converting technology transformation into channel opportunitiesIndustry Insights How partners can embrace new growth opportunities in times of technological change
-
Unlocking data experience as the new revenue opportunity for channel partnersIndustry Insights Upskilling in integration governance will separate the channel winners from the channel losers