Ooyala has launched a global channel programme, aimed at equipping MSPs and VARs with the resources to sell a range of products including video production workflow, analytics and monetisation platforms.
It believes introducing its offerings to partners will open up opportunities for the channel to sell extras on top of just video production tools, making it a more attractive option for companies experimenting with the medium.
"At Ooyala, we want all customers to thrive in the future of TV delivery and production and have built our business around it. Our increased commitment to our channel programme is designed to attract and enable our customer’s preferred suppliers and align with their typical buying patterns,” said Ooyala CEO, Issac Vaughn.
"The bottom line is Ooyala succeeds only if our customers succeed, and this programme is designed to help broadcasters, media companies and studios succeed."
The programme would comprise three tiers - Referral Partners, Associate Resellers and Premier Resellers. The company said it will give partners the opportunity to accelerate through the three tiers quickly, with its free online training, co-selling support, demo accounts, technical support seats, product discounts and executive sponsorship.
"Our reseller partners now have immediate access to a wide portfolio of video solutions from video production, delivery and analytics, backed by a technology partner committed to providing the support and collaboration required for them to meet and exceed their business goals," added Ooyala senior channel director, Aanal Bhatt.
"The new, tiered partner programme arms them with the resources required to continue to see increased success with their customers and provide solutions that solve the most complex video challenges in the industry today."
-
Cloudflare is cracking down on AI web scrapersNews Cloudflare CEO Matthew Prince said AI companies have been "scraping content without limits" - now the company is cracking down.
-
Swiss government data published following supply chain attack – here’s what we know about the culpritsNews Radix, a non-profit organization in the health promotion sector, supplies a number of federal offices, whose data has apparently been accessed.
-
The top trends shaping the future of the channelNews As part of its 40th anniversary celebrations, Westcon-Comstor has outlined some of the key channel growth drivers it expects to see in Q2 2025 and beyond.
-
Alteryx announces new chief marketing officer amid global expansionNews The former UserTesting CMO will lead Alteryx’ marketing strategy as it looks to expand its global footprint
-
HPE just announced huge changes to its channel programsNews HPE has announced the launch of HPE Partner Ready Vantage, a new unified channel program designed to help partners unlock new growth opportunities.
-
UiPath names Simon Pettit as new AVP for UK and IrelandNews The seasoned leader will spearhead region-specific transformation projects as UiPath looks to drive operational growth and customer engagement
-
Nasuni bolsters executive team with triple leadership hireNews The vendor has named a new CPO, CIO, and CISO as it looks to expand its global footprint
-
Keepit appoints new vice president for the UK and IrelandNews Former Veeam executive Dan Middleton will lead Keepit’s UKI business into its next phase of growth
-
Broadcom just announced huge changes to its VMware partner programNews The new, slimline initiative will enable a “stronger, more capable” partner ecosystem, the company said
-
Check Point bolsters attack surface protection with Veriti acquisitionNews Veriti’s preemptive threat management exposure capabilities will be integrated into Check Point’s Infinity Platform
