Juniper Networks has announced a refresh of the Juniper Partner Advantage (JPA) program in a move the networking specialist says will help further drive partner opportunities.
This year's annual update sees the introduction of new resources and support, including new cross-selling opportunities, incentives, as well as the points-based Seller Rewards Program.
At the heart of the refresh, Juniper has enhanced cross-selling opportunities across its range of solutions and services, with new onboarding processes that include self-service tools and dashboards for faster adoption of its practices and solutions. The firm said these changes will help facilitate faster profitability for partners.
JPA 2025 also now enables partners to earn rewards through its points-based Seller Rewards program which is integrated with the firm’s Champions Community of more than 7,000 industry experts.
Perks include exclusive discounts on Juniper products, deal registration incentives, and investment funds to help drive growth opportunities. The company said the further simplified and consistent program structure will provide a springboard for long-term profitability and reduced operational complexity.
Juniper Networks eyes stronger collaboration
Partners can also leverage Juniper’s Elite Plus program for personalized business plans that aim to strengthen collaboration and mutual accountability.
In its announcement, the company revealed this structured approach has already fueled a 38% year-over-year growth in product and service sales, while further automation looks set to unlock additional growth across 2025.
Similarly, Juniper said its Partner Service Programs are on hand to help businesses maximize the potential of their support services and drive profitability through Service Incentive Reward Programs - regardless of whether they are focused on reselling Juniper Care, or developing Level 1 and Level 2 support services.
RELATED WHITEPAPER
Commenting on the refresh, Juniper Networks’ global channel chief Gordon Mackintosh said the updates are a testament to the firm’s ongoing commitment to helping partners “seize opportunities and achieve transformative growth.”
"This is the year to invest boldly, as market trends align with unprecedented demand for AI-native solutions, seamless connectivity and advanced data center capabilities,” he explained.
“By fostering collaboration and driving innovation, JPA 2025 accelerates our partners' ability to deliver exceptional outcomes, positioning them to lead in a dynamic and rapidly evolving landscape."
-
Hounslow Council partners with Amazon Web Services (AWS) to build resilience and transition away from legacy techSpomsored One of the most diverse and fastest-growing boroughs in London has completed a massive cloud migration project. Supported by AWS, it was able to work through any challenges
-
Salesforce targets better data, simpler licensing to spur Agentforce adoptionNews The combination of Agentforce 360, Data 360, and Informatica is more context for enterprise AI than ever before
-
UiPath partners with Veeva to streamline application testing and validationNews UiPath has joined the Veeva AI partner program, pairing the software vendor’s agentic testing capabilities with Veeva Validation Management
-
Channel focus: All you need to know about VMware's partner programChannel Focus Parent company continues to choose a fresh direction in a bid to increase partner capabilities and value to customers
-
Channel focus: All you need to know about AWS' partner programAmbition has always ridden high at Amazon, and in 2025, the approach continues to keep the vendor at the forefront
-
HPE launches first phase of new-look Partner Ready Vantage programNews The IT giant’s freshly unified channel initiative combines its legacy programs into a single framework
-
Park Place Technologies launches debut partner program in EuropeNews The IT infrastructure specialist is seeking new partners across EMEA to deliver its Entuity Software platform to customers
-
Redefining the channel: Evolving partner models are unlocking innovation, value, and recurring revenueIndustry Insights Channel partners are evolving into consultants, driving AI innovation and recurring revenue growth
-
Snowflake revamps channel program to meet rising data and AI demandNews The new-look Snowflake Partner Network (SPN) now includes new training resources, improved structures geared towards growth, as well as increased channel networking opportunities.
-
Channel focus: All you need to know about Citrix's partner programChannel focus Citrix continues to focus on channel strengths that it sees promote growth -- rather than diluting resources across a larger channel
