Vertiv launches enhanced partner programme for resellers

Datacentre infrastructure specialist Vertiv has become the latest vendor to enhance its channel offering as it looks to better prepare its partners for edge and digitalisation transformation.

Aimed at resellers and distributors across the EMEA region, the new Vertiv Partner Programme (VPP) includes three key initiatives: a new incentive plan, a revamped partner portal and an enriched portfolio.

Through the Vertiv Incentive Plan (VIP), Authorised and Silver resellers can automatically earn bonus points and quickly monetise rewards, while incentives also include new rebates for Gold and Platinum partners.

The vendor has also overhauled its partner portal, enabling resellers to quickly register and unlock assets and benefits. Its improved usability includes self-paced online training courses to help businesses upskill and mitigate talent gaps in the IT sector, the firm said.

In terms of its portfolio, Vertiv has added the Liebert GXT5 uninterruptible power supply for small and micro IT environments. Designed to deliver reliable, energy-efficient power to more high-density devices, the technology features individually-controlled sockets for improved security, while remote management simplifies complexity at the edge of the network.

Together, the enhancements form a key part of Vertiv’s wider strategy to help its growing partner base adapt to the changing demands of edge computing, digitalisation and other disruptive trends in the data centre and wider IT landscape.

“The channel is crucial to enabling businesses of all types and sizes to embrace the new opportunities enabled by edge compute, 5G and the wider trend towards digitalisation,” said Joachim Fischer, channel sales director for Vertiv in EMEA.

“In addition to our investments to enhance our innovative channel portfolio, Vertiv is also accelerating its channel strategy to ensure our resellers are positioned for success. The new partner programme and commercial policies that we are progressively rolling out across EMEA are testament to our commitment to the channel.”