Samsung UK recruits its first chief customer officer in bid to boost partner engagement

Samsung UK chief customer officer, Deborah Honig
(Image credit: Samsung UK/Deborah Honig)

Samsung UK has announced the appointment of former Amazon and Nike executive Deborah Honig as its first ever chief customer officer. 

Honig’s arrival adds fresh global executive experience to the Samsung UK leadership team, thanks to an extensive track record of building high-performing teams and delivering growth across consumer-facing sectors.

In her new role, the commercial veteran will be responsible for delivering an “innovative, customer-first experience” across the entirety of the company’s business offerings, Samsung said, as well as evolving its overarching brand in the UK.

“From its rich cultural heritage to the breadth of innovative technology that our customers are using in their daily lives, Samsung is such an exciting brand to help steward and I’m thrilled to be joining the team,” Honig commented.

“Our technology puts the power into our customers’ hands and gives them tools to save time and money, bring joy to their homes and communities, and solve the problems that matter most to them.”

Honig spent the first part of her career as a managerial consultant at global management consulting firm McKinsey, where she was tasked with advising global businesses on strategy, marketing, and commercial leadership.

She then went on to work for prominent global names such as Nike, Amazon, M&S, and Starbucks, holding roles that saw her responsible for developing brands and customer propositions, strategic partnerships, leading retail businesses and building new omni-channel capabilities, as well as leveraging data and technology to transform the customer experience.


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“Throughout my career I’ve always put myself in the shoes of our customers to fully appreciate what they want and expect from a brand,” Honig continued. 

“I look forward to working with the fantastic team here at Samsung to deepen our connection with our customers, and help them get the most out of their technology and their relationship with us.”

Driving "transformational change" at Samsung UK

Commenting on the appointment, Samsung UK and Ireland president, Inha Cho, said Honig brings attributes that will help drive “transformational change” and create a more customer-orientated culture.

“She brings a wealth of experience from her strategic and commercial leadership roles at a number of world-class companies, and a unique understanding of UK consumers and the retail landscape,” Cho said.

“I am proud to have her by my side to drive transformational change across our brand communications, partner engagement and cross-divisional collaboration.

“Deborah will be key to us developing a more customer-centric culture, alongside building long-term loyal customers through more tailored and personalized relationships.”

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.