Airangel has announced its commitment to the channel with the launch of its revitalised go-to-market strategy, which includes splitting the company into three so it can better service customer needs.
Following the acquisition of Captiv.net, the Captivnet division will focus on channel partners in continental Europe, the Middle East, Africa and Russia. The offshoot of Airangel's core business has been set up to offer a more defined channel strategy and it will help partners offer an "over the top" guest Wi-Fi platform.
It's been designed to work alongside hardware provided by Cisco, Meraki, Mikrotik, Nomadix, and Ruckus to offer a more robust Wi-Fi service to brands such as Starwood Hotels and Resorts and Marriott International.
“As we grow internationally, we face the exciting prospect of establishing new channel partnerships, setting up new offices beyond the UK and Dubai, and recruiting more staff to support this," said Dean Wilkinson, Airangel’s CEO.
"The private rentals sector is also a key focus for us, and we’re looking to secure our position in this market. I’m confident that these recent changes will allow us to do just that.”
Airangel's GeniSys division will handle the development of the technology underpinning Airangel. The cloud-based managed guest Wi-Fi management platform ensures hotels and other establishments using its Wi-Fi services can easily get guests online and manage their network performance.
The third new division of Airangel is Activnet, its UK Wi-Fi managed services solution, which will handle UK operations, including managed services, based on the GeniSys platform for both new and existing hotel, multi-tenant apartment building and large public venue customers.
“Our strategic acquisitions forming our new channel division Captivnet was our first step," Wilkinson added. "Now, we’ve also launched our new WiFi ‘guest engagement and information system’, GeniSys, plus a new managed services brand, Activnet, to work exclusively with the UK hospitality and private rental sectors. Reflecting this strategy we have restructured and completely rebranded the business to provide a fresh look and feel for the complete Airangel family.”
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