BT has released details of how its channel businesses will be merged with EE as the acquisition agreement between the two companies draws to a close.
BT's Business Partner Channel will be responsible for selling its fibre broadband, voice telephony, mobile packages and devices, and IT services to businesses and the public sector via its 40 direct channel partners.
Steve Rathbone will head up the team as director, transitioning from his role of sales director of BT's small and medium enterprises division. His experience of leading a 1,200-person sales team lends well to the role, in addition to previous expertise spanning sales, product and service management both in the UK and internationally.
EE's head of channel, George Sebastian, will be joining Rathbone as GM of partner sales. While Rathbone's role will involve building a partner channel, Sebastian will be tasked with keeping the sales team in check to maximise sales.
EE's Nigel Dean, previously the head of indirect business sales, will become GM of business development and Liz King will focus on leading the end-to-end lifecycle experience for BT's indirect partners and customers to help build loyalty, in her role as GM of partner experience.
The final management position was awarded to Andy Kelly, who will ensure BT's future strategy is evolving in line with the rest of the industry as head of transformation.
In total, the BT Business Partner Channel will comprise a 100-strong team, with roles in sales, marketing and other areas, to ensure the transition is as seamless as possible for channel partners and customers.
-
RSAC Conference 2025: The front line of cyber innovationITPro Podcast Ransomware, quantum computing, and an unsurprising focus on AI were highlights of this year's event
-
Anthropic CEO Dario Amodei thinks we're burying our heads in the sand on AI job lossesNews With AI set to hit entry-level jobs especially, some industry execs say clear warning signs are being ignored
-
Nasuni bolsters executive team with triple leadership hireNews The vendor has named a new CPO, CIO, and CISO as it looks to expand its global footprint
-
‘The opportunity ahead is immense’: Kaseya’s new CEO eyes SMB gains and closer ties with partnersNews The former Intuit leadership veteran will spearhead Kaseya’s next phase of customer-centric growth
-
Keepit appoints new vice president for the UK and IrelandNews Former Veeam executive Dan Middleton will lead Keepit’s UKI business into its next phase of growth
-
Broadcom just announced huge changes to its VMware partner programNews The new, slimline initiative will enable a “stronger, more capable” partner ecosystem, the company said
-
Check Point bolsters attack surface protection with Veriti acquisitionNews Veriti’s preemptive threat management exposure capabilities will be integrated into Check Point’s Infinity Platform
-
Proofpoint's acquisition spree continues with Nuclei dealNews The vendor will integrate Nuclei’s compliance archiving and data-enrichment capabilities into its human-centric security platform
-
Jitterbit snaps up former SonicWall, Dell veteran as growth drive continuesNews The channel veteran is tasked with driving revenue growth and expanding the firm’s channel ecosystem
-
Cato Networks announces major European R&D expansionNews The SASE specialist says its Prague research and development center will triple in size over the next year
