CrowdStrike gives partner programme a makeover

Shaking hands

Cloud endpoint security firm CrowdStrike has overhauled its partner programme in a bid to better support its reseller community and, in turn, boost their earning potential.

The revamped 'Elevate' programme includes new tiers and is designed to better incentivise partners with the addition of revenue streams focused on the services they can layer on top of CrowdStrike services.

There are now six tiers: Associate, Resell Focus, Resell Elite, and Partner Security Service and the same number of streams: Channel, Technology Alliances, MSSPs, OEMs, CrowdStrike Platform, and Cloud Procurements.

The idea is to continue to reward top performers, but also build in much more flexibility and choice in how partners go to market, in addition to better supporting ecosystem players so they can become technology and industry experts and differentiate themselves.

"The updated CrowdStrike Elevate Partner Programme, a tiered benefits program for CrowdStrike partners, establishes a framework for resellers to effectively leverage their partnership with CrowdStrike to accelerate sales and introduce new revenue stream opportunities," said Matthew Polly, CrowdStrike's vice president of worldwide business development and channels.

"At CrowdStrike, partners are a core part of our business, allowing us to reach more customers and meet the global demand for our technology. With today’s announcement, we actively expand on opportunities and build on mutual successes, while delivering more benefits, enablement, and rewards for our ecosystem of partners."

News of the changes has been well received by CrowdStrike's partner community, who are keen to better serve their own customers through the revamped programme, greater earning potential and increased support and resource access.

"As a leading security solutions integrator, Optiv is committed to helping our clients plan, build, and run holistic and successful outcome-based cybersecurity programs," said Todd Weber, vice president of partner research and strategy at Optiv.

"People, process, and technology all play equally large roles in optimizing and rationalizing an enterprise’s existing, and sometimes outdated, system architecture.

"Combining Optiv’s ‘inside-out’ approach with CrowdStrike’s cloud-based endpoint security platform enables organizations to start with risk mitigation and build out from there to modernise security at the network level. This is intended to help clients move from constantly putting out fires to proactively enabling their businesses."

Maggie Holland

Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.

Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.