Snowflake names Chris Niederman as new channel chief
Chris Niederman joins the business from AWS, where he led the cloud giant’s global partner strategy and industry transformation initiatives
Stay up to date with the latest Channel industry news and analysis with our twice-weekly newsletter
You are now subscribed
Your newsletter sign-up was successful
Snowflake has announced the appointment of Chris Niederman as its new senior vice president of alliances and channels, as the cloud data storage provider looks to scale its partner ecosystem.
The former AWS leader will spearhead the firm’s channel and partner strategy with an eye on driving further growth and collaboration through the Snowflake AI Data Cloud platform.
A seasoned industry veteran, Niederman brings 30 years’ technology experience and extensive expertise in building and scaling partnership organizations that drive enterprise transformation.
He joins the business following an 11-year stint at AWS, where he most recently led the cloud giant’s global partner strategy and industry transformation initiatives as managing director of its Industries and Solutions team.
During his time there, Niederman built the company’s Global Systems Integrators business from the ground up to achieve a $10 billion run rate. He has also previously held partner sales positions at VMware, where he is credited with creating its first National Partner Sales team.
"Chris's unparalleled experience pioneering partner-led growth for major industry players is a game-changer," commented Mike Gannon, CRO at Snowflake.
“I'm incredibly excited to aggressively scale Snowflake's business via this ecosystem, and thrilled Chris's leadership will propel our alliances and channels program to its next phase of exponential growth."
Stay up to date with the latest Channel industry news and analysis with our twice-weekly newsletter
Incorporating more than 2,000 global partners, the Snowflake Partner Network aims to help organizations maximize the value of the Snowflake AI Data Cloud platform through a range of integrated solutions, services, and industry-specific offerings.
According to Snowflake, this extensive network of cloud providers, technology innovators, and systems integrators play a crucial role in driving customer success, modernizing data architectures, driving AI adoption, and enabling secure data collaboration.
As the new SVP of alliances and channels, Niederman will work to expand the ecosystem’s influence and help enterprises achieve success through data and AI adoption.
“Throughout my career, I've seen how a thriving partner ecosystem and partner-led growth directly impact customer success,” Niederman said.
“Snowflake's partners are at the forefront of innovation, extending the power of the AI Data Cloud and enabling our joint customers to unlock maximum value from their data and drive business outcomes.
“I look forward to getting to work, meeting our partners and customers in the field, and deepening these critical relationships to accelerate our joint successes."
MORE FROM CHANNELPRO
Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.
A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.
He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.
-
UK Semiconductor Centre names new international partnerships chiefNews The appointment aims to strengthen international collaboration and attract fresh investment into the UK’s semiconductor sector.
-
Brother UK taps Mike Brown to spearhead channel growthNews The seasoned channel specialist will focus on expanding the vendor’s partner network and driving reseller revenue opportunities
-
SailPoint names new CPO in identity security growth driveNews The identity security vendor has tapped the former Microsoft executive to help drive product innovation and growth
-
AND Digital builds on US market momentum with new strategy and operations chiefNews Hardy will oversee the digital consultancy’s business strategy in the region as it looks to build on recent growth.
-
Alteryx appoints new CIO in AI transformation pushNews Irish will lead the analytics vendor’s global IT organization as it looks to scale its internal technology capabilities.
-
Advania UK strengthens senior leadership team with double appointmentNews Sabrina Harris has been named as the IT services provider’s new chief financial officer, while Tara Allison becomes chief marketing officer
-
Brother UK hires new commercial chief amid channel strategy shake-upNews The appointment comes as the vendor looks to strengthen its channel strategy and support continued market expansion.
-
Everest Group taps Ross Tisnovsky to lead CIO practice expansionNews The appointment comes as the research and advisory firm expands support for CIOs navigating digital and AI-driven change.


