AI and data analytics specialist Alteryx has announced the appointment of former UserTesting executive Michelle Huff as its new chief marketing officer (CMO).
A seasoned marketing leader, Huff is tasked with spearheading the company’s marketing strategy as it looks to drive further global growth and market momentum through its unified AI and analytics platform, Alteryx One.
In an announcement, Alteryx said the appointment underlines its commitment to strengthening its global presence and awareness, as well as forging deeper engagement with customers.
“Michelle is a world-class leader,” commented Alteryx CEO Andy MacMillan. “I've always had a genuine appreciation for her ability to clearly and simply communicate value and positioning. Michelle is an exceptional executive, and I’m looking forward to seeing the impact she’ll make at Alteryx.”
Huff brings more than 25 years’ experience in driving marketing and go-to-market strategies at high-growth tech companies, most recently serving as CMO at human insight and customer experience software provider, UserTesting.
During her time there, she is credited with playing a key role in the firm’s growth journey, from its fledgling days as an early-stage startup, through to its IPO, acquisition, and merger, as well as being crucial to the strengthening of its customer engagement activities.
Prior to that, Huff has served as CMO at Act-On Software, as well as held senior marketing and leadership positions at both Salesforce and Oracle.
In her new role, she will now oversee all aspects of Alteryx’ global marketing initiatives, from product marketing and brand positioning, to customer advocacy and demand generation.
Commenting on her appointment, Huff said she feels energized to join the business at a “pivotal moment” for both the company itself and the wider industry.
“What sets Alteryx apart is its commitment to empowering enterprises around the world to get more value from their data through analytics, AI-driven automation, and true data democratization,” she explained.
“With a customer-first mindset and a passion for building high-performing marketing teams, I am ready to help shape the next phase of growth at Alteryx.”
MORE FROM CHANNELPRO
- HPE just announced huge changes to its channel programs
- UiPath names Simon Pettit as new AVP for UK and Ireland
- HackerOne names Nidhi Aggarwal as its new chief product officer
-
Small businesses are ‘flying blind’ on carbon emissions and struggling to track sustainability goalsNews Research from Wasabi shows small businesses are struggling to keep track of carbon emissions, and a key factor lies in the poor reporting from tech vendors.
-
Gestion du cloud avancée : Qu'est-ce que StreamOne® et comment la plateforme peut-elle représenter un avantage pour votre entreprise, aujourd'hui et dans le futur?Sponsored Ne vous contentez pas d'acheter le cloud, maîtrisez-le. La plateforme StreamOne® de TD SYNNEX offre une puissante approche écosystème de la gestion avancée du cloud, dépassant largement les limites d'une marketplace classique...
-
ManageEngine debuts new MSP platform to streamline IT operationsNews The new MSP Central platform targets IT sprawl with integrated RMM, PSA, and advanced server monitoring
-
Trustwave acquisition positions LevelBlue as 'largest pure-play MSSP'News LevelBlue's acquisition of Trustwave will create the world's largest managed security services provider.
-
Leaseweb names Alex Wessel as new chief operations officerNews Wessel is tasked with leading centralized teams at Leaseweb’s Amsterdam headquarters.
-
‘Risk into revenue’: Trend Micro’s new European channel program targets partner growthNews The vendor’s updated channel framework now includes a unified tier and discount structure across all partner types
-
The top trends shaping the future of the channelNews As part of its 40th anniversary celebrations, Westcon-Comstor has outlined some of the key channel growth drivers it expects to see in Q2 2025 and beyond.
-
HPE just announced huge changes to its channel programsNews HPE has announced the launch of HPE Partner Ready Vantage, a new unified channel program designed to help partners unlock new growth opportunities.
-
Kaseya eyes further EMEA growth with fresh $100 million investmentNews The regional investment will see the addition of 200 new developers, the company revealed at this year's Kaseya DattoCon Europe event
-
HackerOne names Nidhi Aggarwal as its new chief product officerNews The former Google and Tamr executive will lead the cyber security vendor's product strategy as it doubles down on AI
