Kaseya unveils new marketing and help desk service offerings

Kaseya logo on a smartphone, set against a blue background
(Image credit: Getty Images)

Unified IT and security software provider Kaseya has unveiled a brace of new service offerings designed to help MSPs and SMBs outsource IT tickets and speed up marketing execution. 

At its DattoCon event in Miami, the company detailed new Kaseya Help Desk Services, which facilitates the outsourcing of daily IT tickets, as well as Powered Services Pro 2.0, a marketing blueprint and automation platform. 

The new offerings aim to help customers boost their profits through time savings, Kaseya CEO Fred Voccola said in the firm’s announcement.

“Everything we do as a company is driven by our customers’ needs and our mission to help them become more profitable,” he explained. 

"We’re saving them time by automating marketing campaigns through our new Marketing Blueprint and absorbing their IT tickets through the Kaseya Service Desk.”

Kaseya Help Desk Services

Designed for MSPs with user interrupt requests, Kaseya’s new, white-labeled Help Desk Services offering has been designed to help businesses to get a better grip on their customer support management without bloating company headcount.

Kaseya staff based at various locations, including Orlando, Florida, and Dundalk in Ireland will work to tackle time consuming end-user phone calls and email tickets, allowing MSPs to instead concentrate on their core business strategies.

In a blog post, Kaseya said the offering will enable “seamless operations and uninterrupted productivity” for MSPs on a budget.

“If you’re an MSP, a help desk operating round the clock can give your business a significant advantage over competitors, helping you win deals, acquire more clients and scale your business without worrying about operational constraints,” the firm said.

Powered Services Pro 2.0

The latest iteration of Kaseya’s Powered Services offering arrives complete with a new marketing blueprint and automation marketing platform. 


Kaseya CEO Fred Voccola walking across a stage with the words Kaseya Datto con displayed behind him

(Image credit: Harrison Photography)

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Customers will be able to leverage a developed framework, roadmap, and certification program, while the automation platform has been designed to speed up the time it takes to launch marketing campaigns.

Participants will work through three levels of learning – Master, Expert, and Professional – which detail the various elements of the marketing process, from marketing basics such as SWOT and competitor analysis, to SEO, social media, data analytics, and more. 

The platform will also allow MSPs to swiftly perform a range of marketing actions which can be tracked from a single dashboard. This will enable the creation of personalized email campaigns and landing pages and posts for social media. 

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.