Managed services growth expected to balloon over next three years
Fresh study reveals optimism in managed services growth but confidence in metaverse tech remains low


The vast majority of European business leaders are anticipating managed services sales to grow in the next three years, the latest research from TD Synnex has revealed.
According to the company’s inaugural Ecosystem Benchmark Report, almost three-quarters of surveyed tech businesses expect to sell more managed services over that time, increasing the revenue stream as a result.
Conducted in collaboration with research firm Canalys, the report was developed based on an industry survey of mid-size tech ecosystem partners. It found that every category of services is expected to grow, with managed services top of the pile on 74%.
Professional services are expected to increase for 65% of respondents, followed by consumption-based anything as a service (XaaS) (50%), packaged services (44%), and product lifestyle services (38%).
The majority of European partners (63%) also forecasted that hardware resale will be fundamental to their business mix, with 25% saying the category will increase and 38% indicating no change.
TD Synnex noted that more than a third of respondents said that selling their own IP will be a bigger part of their business mix over the next two years.
RELATED RESOURCE
The findings follow a previous report from research firm Gartner back in January, which estimated that consulting and managed services would have the second-highest spending growth in 2022 at $1.3 trillion. Even back in pre-pandemic 2019, research from Barracuda MSP highlighted managed services as offering the greatest revenue potential for channel partners.
ChannelPro Newsletter
Stay up to date with the latest Channel industry news and analysis with our twice-weekly newsletter
"Channel partners are actively developing their services businesses," said Rachel Brindley, senior director of channels at Canalys. "We see that partners are looking to invest across the technology ecosystem."
Most respondents expected to report growth this fiscal year, with 43% naming security, servers, and storage as the top revenue drivers, and 40% said these technologies are the most profitable. Security topped the list as the single most profitable tech for European partners, TD Synnex added.
Businesses also signalled that collaboration is a high-priority growth strategy, with 79% ranking engagement with ecosystem partners as important or very important to future growth.
“In an environment of continued rapid technological change, European IT businesses need to bring solutions to market faster,” explained Andy Gass, chief digital officer at TD Synnex. “Ecosystem collaboration accelerates that time to market, reduces costs, and minimises technology skills gaps.”
Elsewhere, TD Synnex’s report revealed widespread hesitation over the metaverse. Less than a fifth (17%) of European tech ecosystem business leaders said they will offer augmented and virtual reality (AR/VR) solutions by 2024. That’s despite IDC’s projection of a $16 billion European metaverse market and an expected 150% increase in investments over that period.
Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.
A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.
He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.
-
LaunchDarkly to "double down" on observability with Highlight acquisition
News Highlight's observability tools will be integrated into LaunchDarkly's Guarded Releases software deployment service
By Daniel Todd
-
Samsung Galaxy Tab S10 FE review
Reviews The Tab S10 FE retains the feel and core capabilities of Samsung's high-end S10 tablets, but compromises on the display and the performance
By Stuart Andrews
-
Cisco names Oliver Tuszik as global sales chief
News Cisco has announced the appointment of Oliver Tuszik as its new executive vice president of global sales, who replaces Gary Steele.
By Daniel Todd
-
Katun targets accelerated growth, greater collaboration with new partner portal
News Printing and imaging specialist Katun has announced the launch of its new Katalyst Partner Portal, designed specifically to drive channel collaboration.
By Daniel Todd
-
‘Here in the European market, I think we are in a good position’: DocuWare CEO Dr Michael Berger on the company’s rapid growth
News ChannelPro sat down with DocuWare CEO Michael Berger to discuss the company's rapid growth and channel strategy.
By Bobby Hellard
-
Group-IB launches partner program as channel-first strategy kicks off in Europe
News The vendor said the initiative reflects its commitment to building a resilient cyber security ecosystem across Europe
By Daniel Todd
-
Datatonic eyes fresh growth drive with new CEO appointment
News Datatonic has announced the appointment of Scott Eivers as its new CEO as the enterprise data and AI solutions provider looks to its next phase of growth.
By Daniel Todd
-
Marketing talent brain drain could stunt channel partner success
News Valuable partner marketing skills are at risk of being lost as the structure of channel marketing teams continues to shift, according to new research.
By Daniel Todd
-
LevelBlue launches new partner program that’s “built for the future”
News The new partner initiative features a flexible, consumption-based model to help partners drive revenue
By Daniel Todd
-
SonicWall pins ‘transformational year’ on strong partner growth
News The vendor’s channel-first strategy has fueled a 42% year-over-year increase in overall partner growth
By Daniel Todd