Red Hat partner program shake up aims to “prioritize the ecosystem” and supercharge collaboration
Red Hat is sending a “clear message” to partners with the launch of a new program framework


Red Hat has announced a refresh of its partner program in a move it says will offer greater simplicity, choice, and flexibility to partners collaborating with the open source giant.
As part of the revamp, the company is launching a new program framework, which includes improved tools to drive streamlined cross-collaboration, as well as provide better access to key technology, training, and resources.
Slated for launch during the second half of 2024, key new features include the Red Hat Partner Practice Accelerator Program and the Red Hat Demo Platform.
Red Hat says its new simplified model will enable improved transparency across its partner ecosystem, while a new modular program design will give partners greater choice and flexibility.
The open source specialist said the changes will also encourage ecosystem co-creation to deepen partner capabilities.
“This latest evolution of Red Hat’s partner engagement model sends a clear signal to our partners that Red Hat is prioritizing the ecosystem as the leading catalyst for customer value,” commented Stefanie Chiras, Red Hat’s senior vice president of Partner Ecosystem Success.
“In order to deliver on the promise of hybrid cloud with customers, it is critical that we innovate collectively and transparently, and empower partners with easy access to information and shared data so we can address our customers’ unique challenges as a united front.”
ChannelPro Newsletter
Stay up to date with the latest Channel industry news and analysis with our twice-weekly newsletter
Red Hat Partner Practice Accelerator Program
Red Hat’s partner engagement model overhaul includes the new Red Hat Partner Practice Accelerator Program, which centers on identifying, enabling, validating, and incentivizing partners within the commercial segment to position them as tailored experts.
RELATED RESOURCE
De-risk your digital transformation journey
DOWNLOAD NOW
The firm says its aim is to help these partners lead the full commercial customer lifecycle, while leveraging the Red Hat Ansible Automation Platform and Red Hat OpenShift to serve up differentiated business outcomes.
Partners involved in the program will have achieved Red Hat professional services credentials and certifications related to automation and application development and will have “extensive access” to resources and professional services to help tackle customers’ digital transformation roadmaps.
The invite-only Red Hat Partner Practice Accelerator Program is open to eligible global partners now. The current pool of participants includes: Li9, Linux Plus Information Systems, SEKOM, Stone Door Group, and System Vertrieb Alexander (SVA) GmbH.
Red Hat Demo platform
To complement its new engagement model, Red Hat says it is also working to make its resources, expertise, and portfolio of open source solutions more accessible to partners.
Available via Red Hat Partner Connect, the new Red Hat Demo platform will offer on-demand product demos to help partners to demonstrate Red Hat’s range of solutions in a low risk environment, complete with step-by-step instructions and talking points for customers.
Scheduled for availability in May 2024, partners will be able to utilize multi-product demos and fully scripted workshops to deliver either one- or two- day experiences for their customers, while the platform will also provide early access to demos of new product releases ahead of time.
Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.
A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.
He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.
-
Why Microsoft thinks diversity will keep security workers relevant in the age of agentic AI
News Improved AI skills and a greater focus on ensuring agents are secure at point of deployment will be key for staying ahead of attackers
By Rory Bathgate
-
Microsoft: get used to working with AI-powered "digital colleagues"
News Tech giant's report suggests we should get ready to work with AI, revealing future trends for the workplace
By Nicole Kobie
-
Group-IB launches partner program as channel-first strategy kicks off in Europe
News The vendor said the initiative reflects its commitment to building a resilient cyber security ecosystem across Europe
By Daniel Todd
-
Omnissa eyes growth with revamped partner program
News The refreshed initiative now features a simplified, three-tier system with enhanced incentives and rewards
By Daniel Todd
-
LevelBlue launches new partner program that’s “built for the future”
News The new partner initiative features a flexible, consumption-based model to help partners drive revenue
By Daniel Todd
-
‘We think that selling everything helps the customer’: HP wants to supercharge its partner program to support a new market strategy
News HP has enhanced its partner program to encourage channel partners to sell its entire range of products and solutions.
By Solomon Klappholz
-
SailPoint shakes up MSP program to target smaller enterprises
News Enterprise identity security provider SailPoint has announced an expansion of its managed service provider (MSP) program that will enable partners to provide its services to smaller enterprises.
By Daniel Todd
-
LastPass targets revenue opportunities with partner program refresh
News LastPass has announced a fresh round of enhancements to its channel partner program for 2025.
By Daniel Todd
-
Schneider Electric joins Nozomi Networks' MSSP Elite Partner Program
News Schneider will leverage Nozomi’s security solutions to deliver enhanced managed security services to key industrial sectors
By Daniel Todd
-
Dell Technologies just revamped its Partner Program for 2025 – here's what to expect
News Dell Technologies has unveiled its revamped Partner Program for 2025, offering a range of new incentives for partners.
By Emma Woollacott